Seven has signed an agreement with Australian Shopping Network-owned openshop channel.
With a focus on Beauty, Jewellery, Fashion, Technology, Home and Health, it will launch on Channel 75 on August 1.
openshop will be an MPEG4 channel in standard definition and will initially transmit to five metro cities and regional Queensland, as well as through online and a dedicated app.
Presenter Nikki Vincent told TV Tonight, “People love home shopping because it has a sense of community. A lot of people out there are isolated and might feel alone, we bring them in to have a sense of family that they belong to something it’s very inclusive.
“Home Shopping gives a sense of joy and inclusion and to be able to shop from your home is the best of both worlds. They get an introduction to products that they might not get in a retail outlet or online, we spend time talking through each detail of every product and they get the education that they might not get in a hurried environment.”