Seven marks 1 year until Tokyo 2020
Seven is gearing up for its "24 / 7" Olympics start, set to be its biggest Games coverage ever.
With just 12 months until the “24/7” Tokyo 2020 Olympic Games, Seven last night held a function in Sydney for advertisers.
With time zones only differing by one hour (AEST), Seven is tipping Tokyo 2020 to be the most watched Olympic and Paralympic Games in history -reaching more than 20 million Australians.
Seven confirmed coverage will led by Channel 7 and 7TWO, with an additional six channels of curated coverage available for registered users of 7plus.
Up to 40 live streams of every sport will also be available on 7plus, and with more sports, more events and more gold medals than any previous Games, Tokyo 2020 will be the biggest digital event in Australia’s history.
An Olympic Channel launches on 7plus today, with video highlights, replays, athlete features and more from the Summer and Winter Olympic Games.
SWM Chief Revenue Officer and Director of Olympics, Kurt Burnette, said “Put simply this will be the most watched Olympics and the biggest digital event in Australian history.
“Our coverage of the Olympics and Paralympics will be unprecedented, and with time zones differing by only one hour Tokyo 2020 will feel like a home Games for Australian viewers.
“We will deploy the most-advanced ad tech and measurement metrics ever used for a sporting event, enabling brands to have real-time engagement and connection with their target audiences, wherever and whenever they are watching, on any device .
“On top of the broadcast and streaming coverage, Tokyo 2020 will be integrated across all Seven West Media platforms, including 7NEWS.com.au, Pacific Magazines and The West Australian, providing a complete cross-platform Olympics experience for Australians.
“This all adds up to the most powerful marketing and media platform Australia will experience in this decade or the next.”