Timing is everything…
Stranger Things has broken Netflix records with 40.7 million member accounts have watched at least part of the third season in its first 4 days.
Strategically released over the July 4 holiday in the US, that’s the fastest a Netflix original has ever accumulated such a large audience.
18.2 million member households have already finished the 8 part season, however total number of viewers or average audience per episode has not been divulged.
By comparison, Netflix said in April that The Umbrella Academy was viewed in 45 million member households worldwide in a month, and in January that Sex Education and You were on pace for 40 million global views in their first months.
Netflix counts a “view” as a member account having watched 70 percent of one episode of a series or 70 percent of a film.
Source: Hollywood Reporter