Australians watching Subscription TV and / or Streaming are up 7.9% on a year ago.
13,975,000 Australians aged 14+ now have access either platform, according to Roy Morgan research.
Netflix is the clear market leader with nearly 11.5 million Australians now having a Netflix subscription in their household, up by 17.6% on a year ago.
The leading Australian-owned SVOD is Stan which is now accessible by nearly 2.9 million Australians, up by a huge 43.2% on a year ago.
Other smaller Pay TV / SVOD services to have grown quickly over the past year include Amazon Prime Video (+130.7%), YouTube Premium (+37%) and Fetch (+20.9%).
Kayo Sports has also enjoyed swift growth since launching in late 2018 and is now accessible by well over 300,000 after just over six months of operation.
Over 3.6 million people in NSW (55%) and over 2.8 million in Victoria (52%) have access to Netflix.
But proportional penetration of Netflix is actually higher for people in both Queensland and WA. Now over 2.3 million people in Queensland (57%) and nearly 1.3 million in WA (60%) have access to Netflix – the highest rates of usage of any States.
Access to Stan is at around a quarter the level of Netflix and penetration is highest in South Australia where 266,000 have access to Stan equating to 18% of the population.