Wentworth vs Orange: Every sentence has led to copycats
Two prison dramas. One marketing slogan: "Every Sentence Has Led to This." But who was first?
There were raised eyebrows at Foxtel when they got wind of Netflix’s marketing campaign for the final season of Orange is the New Black.
An OITNB poster with “Every Sentence Has Led to This” is the exact same phrase Foxtel has used to plug the current season of Wentworth.
Foxtel launched its campaign across social media on April 18 and on-air from April 22, well ahead of the Netflix series. The tagline was include in Social, Online pre-roll, On-air promos, Press and more.
Awkwardly, Foxtel also screens Orange is the New Black, currently available through Foxtel On Demand.
Wentworth, which is teasing a massive season finale tomorrow, can at last take comfort that it will outlast the US series with two more years to come.