A pledge by 10 to preview new US drama Why Women Kill on 10 Play has been abandoned with little explanation.
The new Marc Cherry drama was added to 10 All Access last week.
But 10 had previously announced the first episode would be available for 2 weeks at 10 Play.
Yesterday a 10 spokesperson told TV Tonight, “10 has decided not to put it up on 10 Play at this stage.”
It isn’t clear if someone at 10 stuffed up the SVOD rights pertaining to the show, but these kinds of mixed messages to consumers are unhelpful.
As a new streaming platform looking to get a foothold in the Australian market, with Disney+ and Apple TV+ on the way 10 All Access really needs to get its act together, pronto.