10 partners with Facebook for more show extras

Network 10 has announced further content to be created for Facebook.

Currently in production are The Bachelor Australia’s Bachelor Unpacked, The Living Room’s The Living Room Extra and The Loop’s Unlooped.

The partnership follows the announcement of a News content partnership between the two companies.

Network 10’s chief content officer Beverley McGarvey said, “Our entertainment brands are already the most popular and noisiest shows on social media and this new partnership will ensure their presence and impact will increase.

“Our aim is to bring exclusive content – including behind-the-scenes footage, recaps, interviews and much more – to Facebook audiences, leveraging the great content and talent we have on 10. The new content will compliment and amplify our broadcast platforms and our rapidly-growing digital platforms including 10 Play and 10 Daily,” she said.

Facebook Australia & New Zealand managing director William Easton said: “Network 10 has long been innovators in the production of original companion content on Facebook, and we are excited that our partnership will enable this to go from strength to strength.

“We built Facebook Watch on the notion that watching videos can help you connect more deeply with people and to connect with people around the videos you love. 10’s episodic highlights allows fans on Facebook to catch up on those watercooler moments from their favourite TV shows as well those who want something deeper, to connect to longer and exclusive companion content.”

Network 10’s head of social content Kirsty Wilson said: “Audiences today are able to access and enjoy television from many platforms, choosing whatever medium suits them best, across their day.

“Facebook remains a core social platform where TV content is discovered, consumed and shared, and this partnership will allow us to deliver more exclusive social video to our viewers across the most popular entertainment franchises.”