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17% share for 9GEM a multichannel record

Ratings: A massive share on 9GEM was higher than Nine's own primary channel, and sets a new TV record.

9GEM last night drew a massive 17% share with its coverage of the Ashes.

It marks a new high for a multichannel in Australia.

It was higher than Nine’s own primary channel (16.2%), and outclassed the entire network shares of 10, (16.8%)  ABC (14.7%) & SBS (6.0%).

The Ashes drew an average audience of 760,000 metro viewers for Session 1, higher than the likes of Australian Survivor (713,000) and Australia’s Got Talent (688,000).

Nine easily won the night, with The Block as a reality alternative on 859,000 while Seven News topped the night on 1.03m.

You can check out more ratings info here.

11 Responses

  1. This is a great result for Nine. it shows if you put a good quality content on prime time people will watch especially if you promote it well like Nine has.

  2. Tonight should be a good tell on where The Block sits ratings wise compared to last year with no Ashes on. Seven have Dogs Behaving (very) Badly on so The Block’s *competition is Aust Survivor on TEN (only 146,000 separated them last night), so that will be an interesting one to see tomorrow given it’s a Block reveal.

    *N.B: That’s a tentative competition there as these animal clip shows have done well in the past … so who knows.

  3. good to see survivor beat got talent but i have given up on ten for survivor and probably masterchef because of the ridiculously huge and bright watermarks watching it on ten play from now on i know it’s such a trivial matter but I find it so annoying

  4. Poses the question of why didn’t Nine shuffle the cricket off to the main channel after The Block? I get maybe they want it uninterrupted on one channel each night but it’s moved around night to night depending on where you live.

    1. Maybe for those in Regional Areas that don’t get GEM in HD, however that would would really be the only need to now, the Tennis and now Cricket on the secondary channels proves people are well aware of them as alternative viewing (BOLD proves that often as well). In this case it likely would have stayed on GEM in Melbourne, Adelaide and Perth at the least because of Footy Classified anyway so probably thought best to stay consistent in all States this go around with Australia looking likely to win .

      1. Yes, I’m in a regional area, maybe I should have led with that.
        It’s more that the program that is rating the highest gets the main channel- which after The Block finished the cricket was (easily too).
        Nine have moved Footy Classified all over the place previously (it’s aired on both 9Gem and 9Go), so I don’t agree with that line at all.
        End of the day, happy it’s made available for everyone to watch- just HD nationwide (different discussion altogether really) would be nice.

        1. Footy Classified has aired on GEM and GO in earlier timeslots but still shown later on Nine in it’s “normal” timeslot and yeah it may no be a good reason but could be a reason (who knows with TV Channels these days). Plus yeah HD everywhere would be great without having to go on 9NOW to see it that way, especially given a lot of Regional Internet Plans are either not great for that sort of thing or if they are expensive and data limited.

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