ABC remains the most trusted media company in Australia “by far” according to Roy Morgan Research.
It was followed by Nine, SBS, Newscorp, Facebook and Seven West Media (however Facebook also topped a list of most Distrusted media corporation).
TV ranked as the preferred news channel for Australians ahead of Newspapers, Radio, Social Media -but more Australians trust newspapers than other mediums.
Trust and Distrust of Media Channels:
More Australians Trust ‘newspapers’ than any other channel – but down from 2018, ahead of Television, News & Newspaper Websites, Social Media, Radio and Magazines;
Social Media is the most Distrusted media channel – but down from a year ago, followed by Print, Newspapers, Television, Magazines, News & Newspaper Websites and Radio;
Trust and Distrust of Media Corporations:
ABC is by far the most Trusted media corporation followed by Nine Entertainment, SBS, Newscorp, Facebook, Seven West Media, Google/Alphabet Group and Schwartz Media;
The most Distrusted media corporation is Facebook, although its Distrust has improved significantly since 2018, ahead of Newscorp, Nine Entertainment, Seven West Media, ABC and Fox;
Trust and Distrust of Media Brands:
On a Net Trust Score basis the ABC is a clear leader ahead of SBS, The Guardian, BBC, SMH, Schwartz Media, NY Times, AFR, The Age and Al Jazeera;
Facebook is at the bottom with the lowest Net Trust Score: Facebook followed by Nine Network, Twitter, Instagram, Seven Network, Foxtel, The Daily Telegraph, Ten Network and Herald Sun;
In a fake-news world impartiality, balance & accuracy remain key drivers of TRUST in media;
Whereas bias, poor journalism & data privacy concerns are key drivers of DISTRUST;
Where do Australians get their news?
TV is the preferred news channel for Australians ahead of Newspapers, Radio, Social Media and Newsfeed sites;
Now 60% of people mainly get their news via the Internet in some form – up from 58% a year ago;