Free TV Australia refreshes

Free to air lobby group rebrands for the first time since 2003.

Free to air lobby group Free TV Australia has refreshed its logo and website, the first since 2003.

Free TV Australia Chief Executive Officer, Bridget Fair, said, “The way Australians consume content has changed significantly over the past decade and Free TV broadcasters have changed with them, delivering new channels, new on-demand services and continuing to evolve our content offering.

“We are at an inflection point for the future of our industry, both in terms of changing viewer behaviour and the resultant pressures on our regulatory framework. With these changes in mind, the time seemed right to revitalise our brand.

“The inspiration for our new logo is television without borders, which reflects the fact Free TV Australia is a modern, future-facing organisation. It also highlights the vibrant and innovative future of the commercial free-to-air television sector,” she said.

The refresh was developed by multidisciplinary design agency CRE8IVE and website by Sydney digital creative agency Chook.

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