News Breakfast ratings: Virginia Trioli vs Lisa Millar
Numbers may be down slightly for episodes with new host, but it's a fairly seamless transition.
- Published by David Knox
- on
- Filed under News
The first week of ratings for News Breakfast with Lisa Millar may be down slightly when compared to the final week of Virginia Trioli as co-host, but ABC is probably encouraged by a largely steady transition. In breakfast TV audiences are notorious for reacting to change….
In her final week on air episodes with Virginia Trioli averaged 167,000 metro viewers across ABC / ABC News, including a slight lift for her final day on air on August 16.
With Virginia Trioli
Aug 12 112,000 / 48,000
Aug 13 108,000 / 46,000
Aug 14 117,000 / 53,000
Aug 15 122,000 / 42,000
Aug 16 (final day) 139,000 / 46,000
Total: 833,000
AVERAGE: 167,000
The first week on air with Lisa Millar averaged 156,000 viewers. It’s only early days so execs will doubtless be looking a longer trends before much more can be deduced.
With Lisa Millar
Aug 19 111,000 / 33,000
Aug 20 115,000 / 44,000
Aug 21 120,000 / 40,000
Aug 22 118,000 / 38,000
Aug 23 108,000 / 51,000
Total: 778,000
AVERAGE: 156,000
Meanwhile in the battle between two commercial breakfast shows, Sunrise maintained its dominance across the same two week period.
Aug 12-16
Sunrise: 267,000
Today: 195,000
Aug 19-23
Sunrise 289,000
Today: 201,000
Welcome to the numbers game that is morning TV, Lisa!
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- Tagged with News Breakfast, Sunrise, Today
3 Responses
Lisa is lovely but I liked Virginia’s fast paced, straight to the point, no waffling style.
Me too….I have her radio station on a shortcut..but that apparently does not happen until the end of this year or into next year.
It has taken a lot of years….but ABC has been slowly gaining on the commercial channels.