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News Breakfast ratings: Virginia Trioli vs Lisa Millar

Numbers may be down slightly for episodes with new host, but it's a fairly seamless transition.

The first week of ratings for News Breakfast with Lisa Millar may be down slightly when compared to the final week of Virginia Trioli as co-host, but ABC is probably encouraged by a largely steady transition. In breakfast TV audiences are notorious for reacting to change….

In her final week on air episodes with Virginia Trioli averaged 167,000 metro viewers across ABC / ABC News, including a slight lift for her final day on air on August 16.

With Virginia Trioli
Aug 12 112,000 / 48,000
Aug 13 108,000 / 46,000
Aug 14 117,000 / 53,000
Aug 15 122,000 / 42,000
Aug 16 (final day) 139,000 / 46,000
Total: 833,000
AVERAGE: 167,000

The first week on air with Lisa Millar averaged 156,000 viewers. It’s only early days so execs will doubtless be looking a longer trends before much more can be deduced.

With Lisa Millar
Aug 19 111,000 / 33,000
Aug 20 115,000 / 44,000
Aug 21 120,000 / 40,000
Aug 22 118,000 / 38,000
Aug 23 108,000 / 51,000
Total: 778,000
AVERAGE: 156,000

Meanwhile in the battle between two commercial breakfast shows, Sunrise maintained its dominance across the same two week period.

Aug 12-16
Sunrise: 267,000
Today: 195,000

Aug 19-23
Sunrise 289,000
Today: 201,000

Welcome to the numbers game that is morning TV, Lisa!

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