New Seven CEO James Warburton who, who is less than one week into his new role, has already signalled the Tokyo Olympics next July as when viewers can expect to see a new-look Seven.
“I’m absolutely salivating around the prospect of relaunching the network in July of next year with the entire nation watching us,” he tells Mediaweek.
“When you talk about wrestling back the momentum, we have to work hard to be in a position to really launch out of the Olympics. Whether you have a view on the Olympics, or the cost, I’ll tell you right now, I’m absolutely delighted. I’m a big believer in Sport.”
He indicated Seven’s Sunday to Tuesday 7.30pm slot (most of which is sucked up by My Kitchen Rules & House Rules) as being an issue.
“Look across the rest of the schedule, and the fact that we have 52 weeks of sport between the AFL and the cricket, we have an incredible base,” he continued.
“I go back to my good friend David Leckie‘s comments about bricks in the wall, we’ve got a pretty solid foundation. Then what we need to do, is we need to get back to creating, executing and launching original formats, something we were the best at that.
“We’ve been outplayed a little bit, but there have been budget cuts because of sport, probably in areas that shouldn’t have been cut.”
Warburton added, “We’ve got a bit old in some timeslots, so for us it’s actually about looking specifically at every slot and every opportunity so for us. We are older than 10, and you’ve got to be careful about going too young, but there are some areas of the schedule that need to freshen up that’s for sure.”
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