How India is saying farewell to Matt, Gary & George…

Get the tissues out.

India’s Star World is positively heartbroken over the final season of “the longest running cooking show in the world, MasterChef Australia” (Bzzzz no way!).

It has released TV commercials to farewell Matt Preston, Gary Mehigan and George Calombaris, including one which sounds like a country & western crooner.

Another one pivots a #Reuniteyourfamily campaign and sees a teenage girl emerging from bear-like hibernation, to join her family and watch MasterChef‘s return.

Another one sees a daughter win an immunity pin and skipping a green salad while her brother has to gulp his down.

Star World has built their campaign based on research through TV viewership data and emotional connections with the show.

Make no mistake, the show and the judges are a very big deal in India. There may not be enough tissues when the season finale rolls.

…for the record Ciao Italia with Mary Ann Esposito has been running in Italy since 1989.


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