Aussie YouTube hit heading to Nickelodeon

Nickelodeon has entered into an exclusive multi-territory agreement with YouTube hit CKN Toys to develop original content.

CKN Toys features two Australians seven-year-old Calvin and three-year-old brother Kaison road testing and unboxing toys.

With catch phrases such as “Oh my goodness!”, “Oh Wow!” and “Yes, I did it!”, CKN Toys began in March 2015 and now has more than 13 million YouTube subscribers and over 12 billion views attracting massive global audiences across the US, the UK, the Philippines, India, Indonesia, Brazil and Australia.

Nickelodeon will develop and produce an exclusive original short-form pre-school series for Nickelodeon and Nick Jr.-branded linear and digital platforms. A title is yet to be announced.

“CKN Toys has grown to become one of the most popular YouTube channels in the world because kids and parents alike love Calvin’s sense of fun and play, and his good-natured personality,” said Jules Borkent, EVP Content & Network Strategy, Nickelodeon International. “We’re looking forward to developing content that taps into all the things fans already love about CKN Toys and giving it a distinct Nickelodeon look and feel.”

Tom Punch, Haven Global’s founder and managing director, said “CKN Toys is a massive worldwide hit, especially appealing to boys aged three to eight years old. Calvin and Kaison’s infectious and authentic enthusiasm when road-testing toy superheroes, vehicles, construction kits and playsets have turned them into real tastemakers.”

“Haven and Nickelodeon have been partners for decades, so it’s exciting to have the opportunity to develop a consumer products plan that embodies the fun and playful nature of CKN Toys,” added Mark Kingston, Senior Vice President of International, Viacom Nickelodeon Consumer Products.