Fredbird signs first look deal with all3media

Sydney-based production company sets its sights on new factual programs set in the outback.

Sydney-based production company Fredbird Entertainment (Aussie Salvage Squad, The Embassy, Aussie Lobster Men, The Justine Clarke Show) has signed a first-look development deal with distributors all3media international to create a series of returnable factual programs in the Australian Outback.

Shannon Weir, Head Of Development, Fredbird Entertainment said, “This deal allows Fredbird to fast-track early stage development into some of the most remote areas of Australia, as we search for new Australian stories with universal appeal. The all3media international initiative offers broadcasters and potential co-production partners an exciting new way into development and production. We’re enjoying being out there and exploring everything the outback has to offer, and if there are producers and directors out there with big ideas or unique access to remote areas and people, we want to hear from them.”

Maartje Horchner, EVP Content, all3media international said, “The international success of Australian content exploring the richness of the Outback has shown that there is keen global appetite for what this vast region has to offer. We are thrilled to have licensed Fredbird’s Extreme Salvage Squad to over 50 territories – and are now delighted to embark on this new partnership with Fredbird Entertainment to develop programming that brings forth the best of the Outback’s rich vein of stories.”

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