A report today suggests the NRL will consider bringing broadcast production of its matches in-house for the next television rights deal.
The existing deal with Foxtel and Nine expires at the end of the 2022 season, as part of a $2 billion deal.
But Nine-owned Sydney Morning Herald reports the NRL could produce the broadcast content itself and then look to sell off the properties to interested parties if it isn’t satisfied with the price broadcasters are willing to pay.
However, the governing body is already planning for the next rights negotiations. The emergence of Foxtel-owned streaming service Kayo and a shift to fans consuming sport on mobile devices has fragmented the market.
Such a model would potentially bring Seven and 10 into the mix, as well as Google, Facebook and Netflix. There is also the possibility that the NRL could sell off various properties – such as State of Origin, the World and club 9s tournaments, international matches and the All Stars fixture – in a bid to extract maximum value. That concept has also been floated before.