Seven appoints Chief Marketing Officer
Charlotte Valente, from Big Red Group, to oversee Seven Marketing, Publicity & Corp. Communications.
- Published by David Knox
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Seven network has appointed Ms Charlotte Valente, from Big Red Group to the newly created role of Chief Marketing Officer.
The role oversees Marketing & Publicity, Promotions & Creative, Data Research & Insights and Corporate Communications.
Seven’s Managing Director and CEO, James Warburton said, “Charlotte will bring a strong viewer and client focus to this newly created, senior role in the group, with a focus on launching Seven’s new marketing initiatives, as well as enhancing the look and feel of the brand.
“I worked with Charlotte at APN Outdoor, where she was instrumental in implementing a successful change strategy to help move the company from an asset-led to an audience-first business, a similar role she will perform at Seven.
“The CMO role is a first for Seven and will cover a broad range of viewer and business facing marketing initiatives, including data analytics, on-air promotions, digital optimisation and public relations,”he added.
Ms Valente has worked in strategic marketing roles with range of leading media and marketing organisations including APN Outdoor, and Adshel in Australia and the BBC and The Guardian Media Group internationally. She is currently general manager of Big Red Group, the parent company of RedBalloon.
“I am delighted to work with James again and be a part of Seven’s transformation towards a more audience- centric group, with a strong focus on delivering engaging broadcast and digital content,” she said.
“Integrating Seven’s multiple platforms to provide an accessible and captivating media offering will be my main priority.”
She joins joins the newly streamlined, eight person senior management team reporting directly to Mr Warburton, joining Kurt Burnette (Chief Revenue Officer), Mr Bruce McWilliam (Commercial Director), Warwick Lynch (Chief Financial Officer), Katie McGrath (Chief People and Culture Officer) and Maryna Fewster (CEO – SWM WA). The appointment will be followed by two others – Chief Digital Officer and Chief Content Officer.
“Charlotte’s appointment and creation of a leaner management team are all parts of our transformation strategy for the group, more details of which will be revealed at our Upfronts on October 23,” said Warburton.
She begins October 21, two days before Seven Upfronts.
4 Responses
Is 7 overreacting just a bit? I mean there daily shows all do really well in the ratings – Sunrise, The Chase and News consistently winning their slots. Surely the only thing that really needs to change is their primetime, 7.30pm shows? And yes this is the key time for TV, but consistency is also important, as 7 have in the morning and early evening.
Clarification: not saying these changes are bad, cost-cutting makes sense in this landscape. But the attitude that they need a complete refresh is maybe not necessary?
This is the usual claptrap trotted out every time a company is on the skids and the CEO shafted for a new one. The old “clear the decks”.
“I am delighted to work with James again and be a part of Seven’s transformation towards a more audience- centric group, with a strong focus on delivering engaging broadcast and digital content,” is just gibberish.
Tell me, were you critical of your darling Channel Nine in the time they were number two in the ratings (just to get you up to speed, 2007-2018)?