Children are ignoring TV classifications if they want to watch TV says 10 CEO Paul Anderson.
Speaking yesterday at the Screen Forever conference he said children are finding content everywhere, and on every device.
“We also know that kids are not respecting -as some would say- arcane restrictions imposed on Free to Air,” he said.
“The lightning bolt for me in this regard was Married at First Sight. The sheer volume of audience told us that this was the entire family audience sitting watching it together.
“Here was a programme clearly not designed for children. But families were watching as families. Why?
“My theory: parents realised their kids would be watching by any other means that they could. Be it on their laptop or iphone, whether at home or a school. So better to control the message and watch as a family.
He added, “An M rating means nothing. An MA rating means nothing. We’ve turned a significant corner with regard to regulation and it really needs to be addressed.”