Southern Cross appoints new Marketing & Communications exec

Regional broadcaster Southern Cross Austereo has promoted Nikki Clarkson to Chief Marketing & Communications Officer.

Clarkson is currently Head of Marketing & Communications, having joined SCA almost 12 years ago.

CEO Grant Blackley confirmed that the new roles of Chief People & Culture Officer and Chief Content Officer would also join the leadership team once appointments were made.

“Nikki has made an enormous contribution to the company and is truly deserving of this promotion. I have had the privilege of mentoring Nikki over the last few years – and I have seen her grow both professionally and personally,” Blackley said.

“We are acutely aware that Nikki’s role is no longer purely radio marketing – it encompasses linear (FM, DAB+ and TV), on-demand (Podcasting and Digital), corporate marketing and, most recently, group corporate communications. Nikki is a talented, passionate and committed executive and we know she will be a wonderful addition to the leadership team.”

Clarkson said: “I do feel privileged to work with such a premium brand portfolio and the biggest radio brands in the country to create a truly national strategy. SCA has an incredible depth of creativity and talent and as a diverse media company, it’s a great opportunity as a marketer to work across the entire business, including PodcastOne, our DAB stations and our other new digital audio products. I’m looking forward to joining the leadership team as marketing continues to play an integral role in SCA’s success.”

Her new title of Chief Marketing & Communications Officer is effective from 1st January 2020.