Success story: Ready Set Dance bound for international glory
Nick Jr.'s locally-made pre-school series to air in 122 countries -and keeping Aussie accents.
Nick Jr.’s Aussie-made pre-school series Ready Set Dance is bound for international success, due to air in an additional 122 countries and translated into 25 languages.
Significantly, the show will also keep its Australian accents across English speaking markets.
The series, which launched in January, has also been greenlit for a second season. It will enter production locally in January, and is slated to premiere in Australia next April.
“One of the driving forces behind Ready Set Dance’s local success and international interest, is the fact that dance is a topic with universal appeal,” said Ben Cox, General Manager, Nickelodeon Networks, Australia and New Zealand.
“As part of a global kids’ brand we are constantly looking for content that has the ability to resonate with our young audience locally, as well as translate internationally, and Ready Set Dance fits this criteria.”
Bursting with energy and designed to develop confidence, coordination and creativity, the Australian series premiered to critical praise from preschoolers and parents alike, ranking as the no. 1 STV program (excluding live sports/movies) amongst children 0-12 in Australia.
For the stars of the show, a troupe of young Australian actors and dancers known as the Kid Crew, this will be a once-in-a-lifetime opportunity to be seen on screens around the world. Animated hosts Twirl and Freeze, who offer a playful social connection throughout the series, will keep their Australian accents across English speaking markets.
Ready Set Dance features fun and energetic short-form dance videos designed specifically for preschoolers aged two – five years old. Differing from other dance shows on the market, the series is underpinned by a core educational curriculum designed to teach kids fundamental movement skills while building confidence, co-ordination and creativity.
In each episode kids learn a signature dance move as instructed by friendly animated hosts Twirl and Freeze, and then see the move performed by the talented Kid Crew as part of a story-driven, mini-musical. At the end of the episode kids are encouraged to practice their new move during the preschool dance party, jumping and jiving along together with fellow preschoolers on screen.
This unique Australian series was developed in collaboration with expert preschool dance educators and dance studio owners Jade Barnes, Belinda Agostino, Natalie Ettingshausen, Glenda Yee and Priscilla Severino. The five successful entrepreneurs launched their innovative class-based dance program for preschoolers, also titled Ready Set Dance, after identifying a gap in the market. This program is currently licensed to over 200 dance schools around Australia and New Zealand.
Ready Set Dance airs locally on Nick Jr. weekdays at 10am.