10 News First extra improves 6pm numbers for 10
In summer non-ratings there were a few early tests in the schedule yesterday. Here's how they fared.
First numbers for an extended 10 News First have improved the network’s slice of 6pm figures, but it’s still early days.
While 10 News First drew 354,000 metro viewers across is first hour, the 6 -6:30 extension averaged 252,000.
That’s an improvement on last Monday’s 199,000, and up on the show’s daily average which is lower still.
But there are other factors to take into account, including a curiosity factor as to how it might change (it even included an update on what’s making news at 10 Daily) plus the fact that some rival anchors had switched to holiday mode and left their chairs.
Reports of a “national” bulletin at 6pm also proved false with longer local bulletins across the board.
Over in Perth & Adelaide, Seven’s predictions it could still win at 6:30 without Today Tonight proved true at 143,000 / 107,000 respectively.
Compared to last Monday it was down in Perth (156,000) but up in Adelaide (91,000).
Meanwhile UK game show Tipping Point made is first entry into Nine’s arvo schedule. At 3pm it debuted with 88,000, lower than the usual Nine News Now. Judge Judy in the same slot was 103,000, while Seven was in Cricket mode.
OzTAM Overnights: Monday 2 December 2019