Nine wins 2019 ratings year

The Nine Network has won 2019 and ended Seven’s 12 year winning streak.

Nine won in Total People, Demos and Primary Channel -their strongest performance since OzTAM ratings began in 2001. It was the only network to improve on 2018 (although SBS matched its 2018 share).

Central to Nine’s success was an extraordinary hit rate in the 7:30 slot this year: Married at First Sight, Lego Masters, The Voice, Australian Ninja Warrior, The Block were all stripped success stories. Married at First Sight finishes as the top non-sport show of the year at 2.11m viewers for its Finale.

These came at a time when Seven’s entertainment schedule lost momentum and new shows debuted. But Seven continued to dominate in News and Morning Television thanks to Seven News, Sunrise, The Morning Show while The Chase, Home & Away, AFL and The Front Bar were mainstays. Seven also took out the top multichannel of the year in 7mate with the AFL Grand Final topping the year at 2.2m viewers.

Nine’s gains also meant 10 was down slightly on 2018. The Masked Singer proved to be its best new show in 4 years, while Australian Survivor and The Bachelor franchise were strong in the second half of the year and Have You Been Paying Attention? and Gogglebox continue to score. 10’s first quarter was tough but MasterChef Australia then helped turn a corner. 10 also draws its network shares with less multichannels than its competitors.

Network:
Nine: 29.3
Seven: 29.0
10: 17.2
ABC: 16.6
SBS: 7.9

Primary channel:
Nine: 20.4
Seven: 19.3
ABC: 11.8
10: 11.7
SBS: 5.1

25 – 54 (network):
Nine: 32.4
Seven: 28.4
10: 22.0
ABC: 11.1
SBS: 6.6

18 – 49 (not supplied)

16 – 39 (network):
Nine: 32.1
Seven: 28.8
10: 22.7
ABC: 10.9
SBS: 5.5

Weeks won:
Nine: 24 (incl one tie)
Seven: 17 (incl one tie)

OzTAM  5 City Metro, 6pm -midnight, Consolidated 28 (as at 01/12/19) Weeks 7-48 (excl Easter). Incl. rounding.

Top Ranking Shows

1 SEVEN’S AFL: GRAND FINAL: RICHMOND V GWS Seven 2,219,000
2 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -MATCH Nine 2,192,000
3 MARRIED AT FIRST SIGHT -FINALE Nine 2,110,000
4 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 3RD -MATCH Nine 2,020,000
5 THE BLOCK -WINNER ANNOUNCED Nine 1,991,000
6 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 2ND -MATCH Nine 1,989,000
7 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine 1,974,000
8 NRL GRAND FINAL DAY -MATCH Nine 1,868,000
9 LEGO MASTERS -WINNER ANNOUNCED Nine 1,852,000
10 LEGO MASTERS -LAUNCH Nine 1,624,000
11 THE BLOCK -GRAND FINAL Nine 1,582,000
12 LEGO MASTERS -FINALE Nine 1,554,000
13 MARRIED AT FIRST SIGHT -SUN Nine 1,529,000
14 MARRIED AT FIRST SIGHT -WED Nine 1,455,000
15 2019 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-RACE 10 1,441,000
16 THE MASKED SINGER AUSTRALIA – THE FINAL REVEAL 10 1,439,000
17 AUSTRALIAN NINJA WARRIOR -WINNER ANNOUNCED Nine 1,431,000
18 MARRIED AT FIRST SIGHT -MON Nine 1,411,000
19 MARRIED AT FIRST SIGHT -TUE Nine 1,356,000
20 LEGO MASTERS -SUN Nine 1,323,000

Nine:

Nine’s Director of Television Michael Healy:

“No one does Australian content like Nine. Everyone who works in our television business should be immensely proud of the program slate we have built with shows like Married at First Sight that cut through and dominate the national conversation, or Lego Masters – the breakout hit new show of 2019 – and redefined family television. The Voice and Australian Ninja Warrior both posted solid growth this year, The Block continues to reinvent itself – remains unbeatable in its timeslot – while Love Island has broken the model for what TV looks like as we go into a new decade, and shows you can reach young audiences on commercial TV.

“Across news, sports, entertainment and drama we should all take great pride in the contribution everyone in television has made to the achievements of this year. Whether it’s the lead in that the Wide World of Sports team gave the schedule with their fantastic coverage of the Australian Open, the work of Nine News across Today, Today Extra, the multiple news bulletins we have throughout the day or the work of A Current Affair and 60 Minutes, or nine.com.au working to be the digital home of our TV brands you all show each and every day that success in this business is very much a team effort.

“This is also our last year at Willoughby – the place where Australian television was born – and I believe the achievements of this year are a real career highlight for us all and showcase what we can achieve when everyone works together and is at the top of their game.”

Seven:

Angus Ross, Seven’s Head of Programming:

“We have a lot to be proud of at Seven in 2019. 7NEWS and 7Sport have delivered dominant results, with 7NEWS, Sunrise, AFL and Cricket all number one this year, resulting in Seven being the number one network from 0600-2400.

“Next year, we’re going to build on our news and sport foundation, by refreshing existing programs, and adding six new stripped programs focusing on 25-54s to our prime time entertainment schedule: Pooch Perfect, Farmer Wants a Wife, Big Brother, Mega Mini Golf, SAS: Who Dares Wins and Plate of Origin. With bigger shows and bigger stars, combined with the power of 7NEWS, AFL, Cricket and the Tokyo 2020 Olympics – Seven will deliver in 2020.”

10:

Network 10’s chief content officer Beverley McGarvey said:

We started the year re-inventing summer programming by launching I’m A Celebrity…Get Me Out Of Here! two weeks earlier than in the past, and against the traditional summer sport. The show beat the cricket every single night it was up against it and beat the tennis more than half the nights it competed against it. The show finished with its highest ever commercial share.

“In September, we launched an absolutely bonkers show about celebrities singing in costume. The show, The Masked Singer Australia, was the biggest launch on 10 in four years. Our Bach-Nation shows – Bachelor In Paradise, The Bachelor Australia and The Bachelorette Australia – dominated the demos during their runs, and cemented their place as true watercooler conversation shows. They also proved their success across platforms, with all three achieving 10 Play’s biggest BVOD audiences this year.

“After 11 years, we farewelled Matt, George and Gary as MasterChef Australia’s judges and crowned the show’s youngest ever winner in Larissa Takchi. We’re really looking forward to a revitalised and refreshed MasterChef Australia in 2020 with our brand new judges Jock Zonfrillo, Melissa Leong and Andy Allen.

“This year we welcomed Five Bedrooms to our screens and so did the rest of Australia, with the show finishing as winter’s #1 drama. Dancing With The Stars also dazzled its way into our schedule and we’re looking forward to building the brand next year with an epic new cast. We also proved our ability to build brands as seen by the success of Australian Survivor, which achieved its biggest season ever in 2019. Have You Been Paying Attention? and Gogglebox continued to bring the laughs later in the evening, and this year, they were joined by Pilot Week success story Kinne Tonight. All three consistently topped the demos in their timeslots.

“Sport remained an important part of our 2019 schedule. Our Rugby World Cup 2019 multi-platform broadcast saw a tournament-on-tournament increase in audience while our 2019 Melbourne Cup Carnival coverage across all our platforms gave us a solid first year foundation for our long-term partnership with the Victoria Racing Club. Our news and current affairs shows – The Project, 10 News First and Studio 10 – continued to set the agenda, covering issues that mattered to all Australians. In its 10th year The Project continued to deliver the big stories that get Australians talking.

“Our linear success was complemented by our booming digital platforms. 10 Play, 10 Daily, 10 Speaks and 10 All Access have all had record years, giving audiences more ways than ever to engage with our content. While the 2019 ratings period has finished, we’re continuing to run new content right up until Christmas before we kick it all off again on Sunday 5 January 2020 when we return to the jungle for a brand new season of I’m A Celebrity…Get Me Out Of Here!.”

Some figures may shift with 28 Day Consolidated viewing. More detailed ratings and public broadcaster results to come.

25 Comments:

  1. Now Nine needs to fix two time slots to stay in command, they need to fix the Today show to get viewers watching again, (Hopefully Karl will help with that), and then they need to fix their 5pm slot to bring on competition for The Chase, it wins constantly.

  2. Its interesting how Nine won the year but 10 won a majority of the Logie awards. I feel 10 is turning the corner. They just need to work on that crucial 6 to 7.30pm time slot. That’s where 7 & 9 win their nights.

  3. Interesting, i watched most of nines dramas, but none of their hit shows. On fta, I only watch nine and ten these days and some of their multi channels.

    • carolemorrissey

      Same here. I watch most of their dramas but most of the reality shows I watch are on 10. I’m a celebrity, Dancing with the stars, Bachelor in paradise, Survivor, Amazing race & Bachelor/Bachelorette sometimes. The only 9 reality shows I’ve watched were Great Australian Bake off which went to foxtel, Hot Plate & Family Food fight.

  4. Funny isn’t it. Seven lose tennis and lose the momentum. I must say though quite a number of their series are ageing and showed it this year. Mind you I say the same for Nine. I think Nine was lucky to win the year if you ask me. Their schedule helped them over the line in the end. They also had some pretty ordinary weeks in there but then so did Seven. Good on them for winning though. The question is can they keep it going? My overall assessment on television in 2019 was it was boring with a few standouts. There wasn’t much excitement. I didn’t watch much fta tv this year. Wonder what 2020 will bring.

  5. Big congrats to 9! It’s a lovely change having them win. They had the variety this year and had that 7:30pm slot locked down. 👏 Bring on 2020 & thank you David for keeping TVT going, it’s been my go-to for years. 😊

  6. I must say, it feels like 10 has had a bit of momentum in the back half of the year, so I’m a little surprised to see their share is down year-on-year.

    • My husband couldn’t stand Seven’s coverage of the cricket. Kayo was his lifesaver. Lol. I know quite a few people who did the same. Seven’s coverage was dismal.

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