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Oops. “Timeslow growth” at Seven.
Seven's sales team have made an embarrassing typo to clients.
- Published by David Knox
- on
- Filed under News
Seven’s sales team (or possibly the marketing team) have made an embarrassing typo in a newsletter to clients, predicting “timeslow” growth for new 2020 shows.
Seven has boldly predicted how 6 new shows will improve on share for 25-54 year olds in 2020.
But instead of talking up timeslot improvement, it made multiple errors about “timeslow” growth. Slow is surely not a word advertisers want to hear….
Based on the network’s own predictions, Plate of Origin (cheekily being referred to by some as POO) and Big Brother are expected to see the biggest share change, while Pooch Perfect is lowest.
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- Tagged with Big Brother, Plate of Origin, Pooch Perfect
11 Responses
It’s probably just another term for ‘timeshifted ratings’ that some young guy in a man-bun came up with, that everyone thought was ‘wow, amazing’ and just isn’t. Agree it is wrong.
How gullible do they think clients and agencies are to believe this BS? What is this based on – finger in the air?
That’s what happens when you fire your publicity team.
Big Brother will increase the ratings by 80%? As the old AFL ad said “I’d like to see that!”
Timeslow share.
So over cooking shows so I think POO will tank, but love the acronym.Can’t believe they’re not spruiking First Dates return as it doesn’t take itself too seriously and is a great show compared to the other dating shows.Farmer wants a wife could be hit though ,It’s a fickle crowd so who knows.
I think POO will float for a while then sink in the ratings.
It’s the title that keeps on giving.
After it hits the fan.
Six errors… 7’s streamlined publicity department is working wonders for their image
I reckon Pooch Perfect and POO will bomb. BB will do ok (I still think of it as a 10 show) but Holy Mo…I mean Mega Mini Golf will be the success story of the year.