Nine is enjoying an 11% boost on the Australian Open viewing compared to last year, easily winning the latest week.
Nine drew huge audience shares on Friday & Saturday as fans were hooked on late night matches. On Friday it pulled a 39.2% share, but on Saturday it blew out to a whopping 47.9% share. That’s Nine’s biggest share since State of Origin I last year.
Elsewhere Sunrise continues to thump Today, averaging 271,000 to 199,000. Nine was down year year on year. Worth noting too that ABC’s News Breakfast had a rare win in Sydney on Thursday (by a mere 1,000), while Sunrise won every day.
I’m A Celebrity Get Me Out of Here helped 10 perform strong in the demos and is positioning the network well ahead of survey ratings
10 BOLD: 4.4
ABC KIDS Comedy / 10 Peach: 2.8
ABC News: 1.6
SBS VICELAND / SBS World Movies: 1.2
SBS Food: 1.1
ABC ME: 0.7
Nine won the demos, with 10 second in 25-54, and tieing with Seven for 16-39.
Including this week there are two more weeks of summer ratings. Ratings resume on February 9.