Nine scores week with Australian Open

Nine is enjoying an 11% boost on the Australian Open viewing compared to last year, easily winning the latest week.

Nine drew huge audience shares on Friday & Saturday as fans were hooked on late night matches. On Friday it pulled a 39.2% share, but on Saturday it blew out to a whopping 47.9% share. That’s Nine’s biggest share since State of Origin I last year.

Elsewhere Sunrise continues to thump Today, averaging 271,000 to 199,000. Nine was down year year on year.  Worth noting too that ABC’s News Breakfast had a rare win in Sydney on Thursday (by a mere 1,000), while Sunrise won every day.

I’m A Celebrity Get Me Out of Here helped 10 perform strong in the demos and is positioning the network well ahead of survey ratings

Network:
Nine: 33.7
Seven: 24.4
10: 19.3
ABC: 14.5
SBS: 8.1

Primary channel:
Nine: 26.1
Seven: 15.7
10: 12.2
ABC: 9.3
SBS: 4.4

Multichannels:
10 BOLD: 4.4
7TWO: 3.5
7mate: 3.3
9GO!: 3.1
ABC KIDS Comedy / 10 Peach: 2.8
9Life: 2.3
9GEM: 2.2
7flix: 1.9
ABC News: 1.6
SBS VICELAND / SBS World Movies: 1.2
SBS Food: 1.1
ABC ME: 0.7
NITV: 0.3

Nine won the demos, with 10 second in 25-54, and tieing with Seven for 16-39.

Including this week there are two more weeks of summer ratings. Ratings resume on February 9.

Amended.