US soap Days Of Our Lives has now been officially renewed by NBC, taking it to a record 56th season.
The announcement comes two weeks after NBC Chairman Paul Telegdy confirmed that the daytime soap will be coming back.
“Of course Days of Our Lives is going to carry on. We love it…. I know that will be good news for the fans,” he said, later confirming that the plan was for the series would stay on NBC, not move to the upcoming Peacock streaming service.
It comes after panic from fans and media when the cast were all released from contracts, but as TV Tonight reported, all was not necessarily what it seemed.
According to Deadline, as the Days audience ages, the show is no longer profitable on broadcast alone, but it is also the most watched show on the NBC website. Not picking up actors’ options was a cost-saving measure while renewal negotiations were ongoing.
The holdup in reaching a deal was related to distributor Sony Pictures TV finding ways to adjust the show’s business model, including international sales, so they can continue to make it without going in the red.
“We are most grateful to NBC for their enduring faith in the future of Days of our Lives, and we are excited to continue delivering compelling stories to our loyal family of fans into this new decade,” executive producer Ken Corday said today.
Days of our Lives recently moved to FOX One in Australia.