Sunrise has widened the gap over Today in the second week of a fierce 2020 breakfast battle.
In the first week Sunrise won the metro cities by a 57,000 margin.
In the second week it has increased that to 71,000.
Sunrise averaged 269,000 last week to Today‘s 198,000.
Sunrise won every day and is claiming its highest ever summer share and biggest ever summer margin over Today.
It’s hard to know if Today‘s better performance in the first week was due to Karl Stefanovic’s return, a refreshed team, hefty news or a combination thereof. Curiosity factor often plays a part in strong debut numbers.
Nevertheless it’s not all bad news for Today which won Brisbane on three of the five weekdays (oddly by a mere 1,000 each time) plus one day in Sydney.
Nine is also citing lifts in Melbourne, Adelaide & Perth when comparing the first two weeks of Karl & Ally to that of Georgie Gardner and Deb Knight (which strictly speaking is a different fortnight rather than same calendar dates). Execs will be looking for a ratings “j-curve”, a term which reflects initial curiosity, immediately dropping away before a slow rebuild.
So far both have also weathered the usual clickbait landscape rather well, avoiding gaffes and spotfires synonymous with the genre, with Karl Stefanovic attracting snappy coverage for political interviews, and Sunrise getting positive press for their numbers.
Producers will also be awaiting the return of the school terms as families settle back into daily routines.
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