Robin Parkes, who was the inaugural CEO of Freeview, has died aged 54.
She passed away in December following a battle with brain cancer, according to a tribute published by Mumbrella.
Parkes had more than 25 years in advertising and media with senior roles spanning research and client management.
She was the inaugural CEO of Freeview from 2008 – 2011, under Chairman Kim Dalton, when Australian viewers transition from 5 free-to-air channels to 16. She loved the media and the challenge of chasing down an audience.
Parkes followed with roles at Magazine Publishers Australia, Telstra, News Corp’s News Life Media and then co-founded Karus Consulting.
Nicole Sheffield, formerly of Foxtel and News Corp said, “The world has lost a truly beautiful person. I have lost a friend, a mentor and a great chick. Media and marketing are a wonderful industry that attracts all sorts of creative, crazy and passionate people who care. Robin was one of the best of them. Let’s celebrate her short yet incredible life with laughter and love like she did every day she lived.”