Former Foxtel and News Corp exec Nicole Sheffield will lead the ABC Advisory Council, in a part-time capacity.
The council advises the Board on matters relating to broadcast programs.
She is currently Executive General Manager, Community & Consumer at Australia Post.
ABC Chair Ita Buttrose said, “As the national broadcaster, it is vital that the ABC reflects and listens to the Australian public. Nicole’s passion for consumer interests will ensure that the Advisory Council is an effective advocate for the ABC’s diverse audiences. Under her leadership the Council will serve as an important conduit between the ABC Board and the Australian community.
“Nicole’s extensive knowledge of the media and digital technologies, most recently at News Corp, and her experience at Australia Post building strong connections with regional communities will stand her in good stead understanding the needs and expectations of the ABC audience.”
Ita Buttrose also thanked the outgoing Chair, Professor Emeritus Andrea Hull and acknowledged retiring members Fiona Duggan and Sam Almaliki.
Nicole Sheffield is a highly accomplished senior executive with extensive experience in the media, marketing and digital industries. In her role at Australia Post, Nicole is accountable for delivering key customer channels, including Australia’s largest retail network with over 4,300 post offices, the customer contact centre and digital channels. She is also responsible for brand, marketing, community and corporate responsibility. Prior to joining Australia Post, Nicole held a number of influential leadership roles in print, broadcast and digital media. Most recently, she was the Chief Digital Officer for News Corp Australia, responsible for the company’s digital revenue growth and strategy, audience and subscription growth, content optimisation and marketing. Her career also spans roles in broadcast media, publishing and telecommunications. Ms Sheffield holds a Bachelor of Arts/Bachelor of Law from Macquarie University and a Masters of Business from the University of Technology Sydney.