Amazon pursues AFL documentaries


Amazon Prime is pursuing documentaries profiling six AFL clubs to be produced by Eddie McGuire’s Jam TV.

The Age reports Amazon has had discussions for Collingwood and Sydney Swans to be included. Richmond, Carlton, West Coast, Gold Coast and GWS have asked to be included while Port Adelaide and Geelong have asked to hear more about the idea -but Collingwood has reportedly knocked back the idea.

Six people from each club will be interviewed: senior coach, president, chief executive, a senior player -such as Lance Franklin- a player in the middle of his career and a junior player.

But FOX Footy, which employs McGuire as a host and commentator and paid $1.3 billion over six years for a share of the broadcast rights, feels it has been sidelined by the deal.

Amazon has recently announced a Cricket documentary series, The Test: A New Era for Australia’s Team, produced by Cricket Australia Films in conjunction with Whooshka Media.


  1. Jᴏʜɴɴʏ 1ᴘ5

    What would be good is if someone like Amazon picked up replay rights for AFL (or NRL), which could include past either past Games or past Grand Finals. Basically meaning once the game has been broadcast by Seven or Foxtel, then Amazon get the games to show and not just here but internationally. In markets like the US and UK where there are ex-pats it would mean that instead of getting up and checking scores they could just watch a game not knowing the result, be a way to carry the game around the world and maybe garner interest (given there is a League in the US now called USAFL with 46 Cities participating that should be a target).

    Honestly if they could get the live streaming rights off Telstra so we don’t have to watch on a Tablet on a small screen in the corner which can’t be cast to the TV I would be very happy, however I think that is a long shot at best.

    • Fox Sports USA and BT Sport currently hold the broadcast rights for AFL matches in US and UK respectively. They show most matches live (usually in early morning local time) before replaying them during daytime, so ex-pats can just watch a game not knowing the result. They can also subscribe to WatchAFL which allows them to watch any match at the time of their choice. The rights expire at the end of 2022 season along with the rights deal with Seven and Foxtel.

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