Industry advocacy group Creative Content Australia has launched a new anti-piracy campaign which links piracy to malware and user security risks.
CCA member groups include Foxtel, Fetch TV, MEAA, Screen Producers Australia, Australian Writers Guild, Australian Directors Guild and Motion Picture Association.
A 30-second anti-piracy ad screening in cinemas and television from today highlights theft of email addresses, bank details, credit cards, passwords, photos and videos, and identity theft when illegally downloading content.
“If you visit pirate websites, even the law can’t protect you,” said Graham Burke, Chairman of Creative Content Australia. “You are going to a criminally dangerous neighbourhood. Pirate sites are big businesses and exist solely to make money by robbing you, or worse. This is an area where your cyber security is in danger and malware, blackmail and identity theft is common place.”
CCA findings report 21% of Australians aged 18+ admitted to pirating movies and TV shows in 2019, with 62% of adults and 75% of teens experiencing cyber breaches.
In 2018 there were an estimated 5.4 billion downloads of pirated films and television shows and 21.4
billion visits to streaming piracy sites worldwide.