Anti-piracy campaign links dangers to cybertheft

Industry advocacy group Creative Content Australia has launched a new anti-piracy campaign which links piracy to malware and user security risks.

CCA member groups include Foxtel, Fetch TV, MEAA, Screen Producers Australia, Australian Writers Guild, Australian Directors Guild and Motion Picture Association.

A 30-second anti-piracy ad screening in cinemas and television from today highlights theft of email addresses, bank details, credit cards, passwords, photos and videos, and identity theft when illegally downloading content.

“If you visit pirate websites, even the law can’t protect you,” said Graham Burke, Chairman of Creative Content Australia. “You are going to a criminally dangerous neighbourhood. Pirate sites are big businesses and exist solely to make money by robbing you, or worse. This is an area where your cyber security is in danger and malware, blackmail and identity theft is common place.”

CCA findings report 21% of Australians aged 18+ admitted to pirating movies and TV shows in 2019, with 62% of adults and 75% of teens experiencing cyber breaches.

In 2018 there were an estimated 5.4 billion downloads of pirated films and television shows and 21.4
billion visits to streaming piracy sites worldwide.


  1. This is just “don’t go outside, the boogie man will get you” scaremongering.
    If they were serious about stopping piracy, they need to target the initial uploaders, rather than the end-user downloaders.

    What doesn’t get uploaded can’t be downloaded.

  2. Talk about scaremongering. I dont think I’ve read more tripe, but to be expected from an industry body that includes Foxtel – a business only concerned with wringing maximum profit from its users delivering the minimum type of service

  3. They do have a very good point there. Viruses are common in the rogue and unregulated sites and downloads.

    I think the industry could also listen to the complaints and grievances of programming and release dates to regain consumer confidence, such as advertising in already paid for by the consumer subscription television and services (including pre-movie cinema advertising), starting programs at scheduled and advertised times without unforeseen schedule changes for different episodes. Different release and premiere dates for cinema, DVDs, Blu-rays and television worldwide, and other complained about factors.

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