Networks, print media to form Premium Content Alliance

Industry bodies Think TV (10, Nine, Seven, Foxtel and Foxtel Media) and News Media Works (Nine, Seven West Media and News Corp) will merge later this year.

A new industry body, the Premium Content Alliance, will be headed by current Think TV CEO, Kim Portrate. Michael Miller, executive chairman of News Corp, will be the inaugural chair.

The Premium Content Alliance will be divided into three subdivisions – Think TV, Think News Brands (formerly News Media Works), and Think Premium Digital.

Think TV will continue its efforts to convince marketers of the power of advertising on television, while Think News Brands will produce research to demonstrate the power and effectiveness of advertising in brand-safe, trusted news environments. Think Premium Digital “will demonstrate the power and effectiveness of advertising in premium digital content to help advertisers grow their brands and deliver business results”, according to the body.

“Australia’s premium content creators have come together to protect something all Australians hold dear: professionally produced content – from news through to the entertainment programs they love – across broadcast, print and online publications,” Kim Portrate said in a statement.

“Ensuring the future sustainability of these treasured assets – in light of the business practices of global digital platforms – is critical today, tomorrow and into the future. It’s time to stand together to champion the value of locally produced premium content to brands.

“What we’re launching today is so much more than an organisation. We’re launching a crusade to protect something beloved by our community.”

The Premium Content Alliance inaugural board members:
Patrick Delany, CEO, Foxtel Group
Paul Anderson, CEO, Network 10 and Executive Vice President ViacomCBS Networks Australia & NZ
Rod Prosser, Chief Sales Officer, Network 10 and ViacomCBS Networks Australia & NZ
Michael Miller, Executive Chairman, News Corp Australasia (Inaugural Chair)
Damian Eales, Chief Operating Officer – Publishing, News Corp Australia
Hugh Marks, CEO, Nine
Michael Stephenson, Chief Sales Officer, Nine
James Warburton, CEO, Seven West Media
Kurt Burnette, Chief Revenue Officer, Seven West Media

Think TV board members:
Mark Frain, CEO, Foxtel Media (Chair)
Rod Prosser, Chief Sales Officer, Network 10 and ViacomCBS Networks Australia & NZ
Richard Hunwick, Director of Sales – Television, Nine
Kurt Burnette, Chief Revenue Officer, Seven West Media

Think News Brands board members:
Damian Eales, Chief Operating Officer – Publishing, News Corp Australia
Chris Janz, Managing Director – Publishing, Nine (Inaugural Chair)
Nathan Cave, Chief Advertising Officer, Seven West Media

Think Premium Digital board members:
Nev Hasan, Director, Advanced Advertising, Foxtel Media
Sophie Hicks-Lloyd, Digital Sales Director, Network 10
Neil Robinson, Managing Director – Digital, News Corp Australia
Nick Young, Director of Sales – Digital, Nine
Gereurd Roberts, Chief Digital Officer, Seven West Media (Inaugural Chair)

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