Today Show feeds Karl to Hannibal Lecter
Nine last night unveiled 2020's oddest promo so far...
- Published by David Knox
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Breakfast television is about to get juicy! 😂 #9Today pic.twitter.com/w1jpVsuTbg
— The Today Show (@TheTodayShow) February 3, 2020
Nine last night unveiled 2020’s oddest promo so far with Karl Stefanovic channeling Hannibal Lecter.
In the promo, Karl is behind a cell with Allison Langdon approaching with caution, Jodie Foster-style.
“I’ve missed the smell of morning coffee,” he declares, before adding, “apparently I’ve been a very naughty boy.”
With the Nine line that “It won’t be boring!” the network seems to be pushing for spontaneity and riffing on Stefanovic’s dangerous personality.
It differs from Seven’s “family” line with Sunrise and ABC’s more serious approach to things on News Breakfast. I guess points for thinking outside the square…
Yet while Karl won’t win any Logie awards for acting, I wonder if this signals he is off the leash and where that may take us in terms of wayward Live TV. Be careful what you wish for…?
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- Tagged with News Breakfast, Sunrise
15 Responses
Something was lost in translation for me. I neither laughed or cringed.
I won’t be watching but dayum that’s a great promo!
Karl is going to help Alison bring down the ratings killer AKA Sunrise Kochie. Sunrise Koch is holding viewers hostage and telling them “put my show on your screen or else you get the Today show again.”
It kinda paints him as a sexual deviant. He’s not and I know it’s a joke. But that’s what I get from it.
It’s weird for what they are promoting but I laughed
What a shame they didn’t come up this promo at the start of the year.
of the leash? Hmmm I don’t think so some how lol
Not clever. It’s awful. The promo needs to be pulled of Today is to have any hope in the ratings.
One of the most tacky and truly disturbing things I’ve ever had the misfortune of seeing imho
“Yet while Karl won’t win any Logie awards for acting” don’t be so sure about that; stranger things have happened at the Logies. It’s good to see Nine taking the p**s out of the situation.
Seems to be a desperate attempt to boost ratings.
David would it be possible to have an update on these
In the weekly wrap.
Clever promo but the voice over guy is as annoyingly overhyped as the one from 10 they need to get rid of.
I avoided Today promos because of the VO Guy. His Voice was Way too dramatic and this was enough to turn my TV on mute. Many TVT readers have told that the 9 VO guy was too annoying. I hope that they get a new VO guy who has a less dramatic and more calming tone.
Agree. Not every show going to air is an edge of your seat blockbuster, somebody should tell him.
It is Steve Britten who does the State of Origin promos amongst other things. Here’s a showreel.
mediamilitia.com.au