Victoria invites Bollywood to town

The Victorian Government is launching a $3 million Indian Cinema Attraction Fund to entice large-scale Indian film and television projects to film in Victoria.

The fund will be launched in Mumbai this week, with Film Victoria CEO Caroline Pitcher meeting with senior executives from India’s major production houses and studios. It is an Australian-first initiative for a state to partner with the Bollywood film industry.

Minister for Creative Industries Martin Foley said: “Victoria is home to renowned crews, screen businesses and diverse locations, making it attractive to filmmakers from across the world.

“The Indian Cinema Attraction Fund will further strengthen ties between Victoria and India. We look forward to welcoming filmmakers from all over India to Victoria to discover all that our creative state has to offer.”

Film Victoria CEO Caroline Pitcher said: “The Indian Cinema Attraction Fund is an opportunity to celebrate, collaborate and create uniquely Indian films against a backdrop of Victorian vistas. This opportunity comes at a time when audiences around the world just can’t get enough screen content.

“Our state has long been a popular filming destination for productions from the US, UK and China, so we’re incredibly excited for our local creatives to have the chance to work alongside India’s best screen talent and have their work seen by the biggest and fastest growing audience in the world.”

Previous Bollywood productions to shoot in Victoria include Chak De! India, Bhaag Milkha Bhaag and Salaam Namaste – the first Indian movie ever to be filmed entirely in Australia.

Feature film projects must spend at least $700,000 in Victoria and applications for the Indian Cinema Attraction Fund are open to Indian production companies or studios which have produced at least 10 feature films that have been shown on 1000+ screens in India.

One Comment:

  1. I think it’s actually a good idea to invest in enticing Bollywood productions in Australia. It would be lucrative and beneficial as I am aware that there are many Bollywood productions that were filmed in European countries as the settings are popular in Indian cinema.

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