Network 10 has launched their ’Together’ campaigns which focus on sharing health, safety and well-being messages during COVID-19.
ViacomCBS Australia and New Zealand chief content officer and EVP, Beverley McGarvey, said: “Our brands reach and influence many, many Australians every day. In times like these, we have a clear duty to help however we can. The ‘Together’ campaigns are part of our contribution to educating and helping Australians during these uncertain times.
“Now is the time for every person and every business – in Australia and around the world – to work together and help each other.”
Network 10’s #InThisTogether aligns with a similar campaign launched by CBS in the United States which features network talent recording videos, some from their own homes, providing reassurance and promoting togetherness during COVID-19. Talent featured in the promo include Carrie Bickmore, Lisa Wilkinson, Jonathan LaPaglia, Osher Günsberg, Miguel Maestre and Sarah Harris.
ViacomCBS Networks Australia have also released MTV’s #AloneTogether and Nickelodeon’s #KidsTogether campaigns, including:
- Self-shot videos and live takeovers from celebrity and music talent across the brands.
- Daily engagement through series’ social accounts, encouraging conversation and among fans.
- Original content, including animated and graphics-based, focused on health and social distancing.
The #AloneTogether campaign, which was developed by ViacomCBS Entertainment & Youth brands in partnership with the The Ad Council in the U.S., has also been tailored and supported by Pluto TV in markets around the world, and CBS and CBS All-Access, Awesomeness, and Showtime in the U.S.