Sony Pictures Television will object to a Dolphin Tank trademark by a women’s startup group claiming it is too similar to its own Shark Tank.
US-based non-profit group Springboard Enterprises funds women-led startups with female entrepreneurs pitching to a live audience, adopting a softer approach than TV’s Shark Tank.
But Sony is claiming Dolphin Tank is “substantially identical or deceptively similar” to existing trademarks and “similar to a trademark which has acquired a reputation in Australia”.
Brisbane Times reports Springboard intend to oppose the motion.
Both parties declined to comment further on the case.
Shark Tank, based on Japan’s Dragon’s Den, screened on 10 until 2018, produced by Endemol Shine Australia.
10 says it has not ruled out the show making a return at some point.