60 Minutes promo a shock jock prank
60 Minutes viewers not happy over a misleading promo which was nothing but a Kyle Sandilands prank.
- Published by David Knox
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60 Minutes has come under fire for a misleading promo which suggested radio shock jock Kyle Sandilands was facing a major illness.
The way it was teased in the promo even fuelled speculation it could be terminal.
“There’s a condition I’ve been diagnosed with that I haven’t spoken to anybody about….” he tearfully told co-host Jackie ‘O’ Henderson.
Last night Henderson also became tearful at the confession, only to discover it was the latest prank from Sandilands.
Promo:
Chaos, controversy and undeniable chemistry. @KyleandJackieO have ruled the Australian airwaves for 20 years. SUNDAY on #60Mins, how the King and Queen of radio have turned being outrageous into a hundred million dollar business. pic.twitter.com/k87KnPgqrd
— 60 Minutes Australia (@60Mins) May 20, 2020
Interview:
It might seem unusual but Kyle’s obsession with his health – or lack of it – has become a regular topic of chatter on the show. But they’re still not sure whether they should be laughing or crying about it. #60Mins pic.twitter.com/x3nQqd03T1
— 60 Minutes Australia (@60Mins) May 24, 2020
But on social media, some were decidedly unimpressed with the interview by Karl Stefanovic, and Nine promo:
Very poor form tonight 60 minutes. #60mins
— Tim Carabott (@timcarabott) May 24, 2020
So wait, the entire marketing on the announcement of a health condition was all for that joke? #60Mins
— Peter Morton (@petermortonidau) May 24, 2020
https://twitter.com/todd42246896/status/1264523337629237249
Yeah, this puff piece on Kyle and Jackie O on 60 Minutes is a hard pass for me. Nothing new so far… switching off in 5, 4, 3…
— Clare Rigden (@iamclare) May 24, 2020
so that entire Kyle and Jackie O segment was a hoax. How low of 60 Minutes to essentially use them as an Ad to hook viewers in for a "health secret" of Kyle. There was NO SECRET ISSUE. And he joked Jackie into thinking he had a health diagnosis. Appaling.
— Emma H🖤 (@EmmaH1123) May 24, 2020
#60minutes. Anybody who has ever been diagnosed with terminal cancer, and had to tell loved ones, would not appreciate Kyle Sandiland’s ‘joke’ tonight.
— Derryn Hinch (@HumanHeadline) May 24, 2020
One thing for @kyleandjackieo to pull a prank about a life threatening illness. That’s on brand. Different thing for @60Mins to use it in a promo knowing they wouldn’t be delivering. That’s off brand.
— Peter Ford (@mrpford) May 24, 2020
The interview is understood to have been filmed some months ago.
Last year 60 Minutes ran a promo saying a story was so big it would “rock the foundations of Australia.” It turned out to be alleged Crown links to Asian crime syndicates. Crown later denied the claims.
A story so important it can’t be missed. SUNDAY on #60Mins, the major investigation, six months in the making, which will shock Australia. pic.twitter.com/Q10rXBsLyf
— 60 Minutes Australia (@60Mins) July 24, 2019
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26 Responses
A disgrace that 60 Minutes has fallen to this point.
I Don’t Think Nine is the only network that con us with their ads.
I watched last night trying to work out why Sydney People rank these two as the best in radio.I think his Blood Pressure will be the issue with his health.
But “Sydney people” don’t “rank these two as the best in radio”. Alan Jones, Wendy & Robbie, Kyle & Jackie most popular breakfast (in that order). (MediaWeek). Hence the desperate promotion.
Expected of Kyle but considering Karl is trying to resuscitate his career very disappointing. 60 minutes very poor form. Why would i believe 60 minutes next promo?
I knew it was a joke from the start, but thought it was in poor taste. However, the vitriol towards Kyle is in even poorer taste. People seem to hate him for the sake of hating. In my opinion, he hasn’t caused harm to anyone with all his so called controversies
Being in Melbourne I don’t think he is as popular than he is in Sydney but I could be wrong
I have zero t8me for both of them
The Nine 60 Mins promo team have for a very long time been the ‘boys who cry wolf’ in the TV promo game. Often it’s just out and out lies. It’s a shame, because it’s the show and it’s journalists that suffer.
Oh well, a few less viewers from here on.
What’s with Nine giving so much free publicity to ARN stations ‘talent’, in competition with Nine Radio stations 2GB, 3AW, 4BC and 6PR ?
Looking forward to Media Watch tonight!
MW usually locks off a lot of its content earlier… might be in Media Bytes on Thursday but so much coverage in mainstream media today, it only works if they can add new info.
Not sure Nine could possibly keep their broadcasting licence after something like this.
I’ve gotta say, anyone who genuinely had interest in watching an appearance on TV from that waste of space deserved everything they got. How is he even a thing?
Seriously, just re-brand this show ”A Current Affair: Sunday” and be done with it. It’s been a shadow of its great former self for a number of years now.
The promo was wrong to use, it was cheap. I heard them this morning on their show and have to say, what a really sad reality. There was a very honest discussion around mental health, and the toll it clearly has on them, one feeling down and the other always checking in and not knowing the full picture.
Not a fan of Kyle, but in his defence; he couldn’t have predicted Nine would use it like that.
Jackie & Karl would be familiar with his humour. They’ll be okay.
The only terminal death I see is the credibility of 60 Minutes. The show is the now the equivalent of the unwatchable Today Tonight. May it go the same way.
BS. Any fan of King Kyle knew it would be a joke.
Faux outrage!
The anger is actually aimed at Channel 9. Of course any fan of Kyle’s would know he is capable of this gutter humour. But the fact that Nine were advertising it as a legitimate revelation is what has people angry.
Well said. Exactly.
Calling BS on your BS. Sorry but plenty of people watching 60 minutes are not 100% familiar with Kyle Sandilands’ style or that he would “no doubt be joking” about something so serious. Especially after actually showing the whole blood pressure thing with from all accounts a genuine and likeable Jackie by his side. Not faux outrage at all. 9 deserve this backlash.
You watch 60 Minutes. You watch Kyle Sandilands on 60 Minutes. You get what you deserve.
I picked this straight away. There’s no way Kyle would break major news anywhere but his own show…and tease it out across a weekend before announcing on a Monday morning at 7:40am…when most people are in their cars.
I am going to be nasty here – are people upset because they really hoped he was dying?
How can they call themselves a credible news program when they run an ad campaign for a week based on a misleading joke? It’s the equivalent of click baiting. I’d expect it from Vile and Tacky, and to a lesser extent Karl, but why did Channel 9 feel the need to have such a misleading quote as the basis for the advertising?
We watched the interview with Kyle and Jackie only. First sixty minutes segment we have watched in a few years. Peter Ford would have been correct about 10 years ago but sixty minutes but their brand has been in the gutter for years now.
What? I caught that part of it while channel flicking and thought it was a strange “prank” to pull. But I didn’t know 9 were spruiking it on ads as some tragic revealing moment. Disgusting.