ABC ident in Auslan

ABC has released an ident performed entirely in Auslan.

To coincide with Global Accessibility Awareness Day, the ABC has launched a TV spot entirely performed in Auslan.

Produced by in-house creative agency ABC MADE, the “sign-along” features Auslan users from across the country (and beyond) signing “I Am Australian” after 82 people submitted their videos.

The ABC worked with The Deaf Society and Deaf Services to reach out to Auslan users from all over Australia. The ABC would like to thank the many team members who were involved in creating the instructional video to share with their network. The ABC also reached out to Expression Australia, Aussie Deaf Kids and Auslan for Everyone.

Participants include:

  • Sally Strobridge from Sally and Possum, Australia’s first ever TV show entirely in Auslan.
  • Emma Wiggle (Emma Watkins) who uses Auslan to provide access for children who use sign language, children who may be deaf, have deaf parents, are on the autism spectrum or who are non-verbal. Emma grew up with friends who are deaf and is currently studying Auslan.
  • Photographer Mevlut Cet.

“I Am Australian” is written by Bruce Woodley AO and Dobe Newtown
Musical Arrangement by Justin Shave, Uncanny Valley
Vocal arrangement by Astrid Jorgensen, Pub Choir
Auslan arrangement by The Deaf Society
Work produced by ABC MADE


  1. mateo_mathieu

    I was asked to do this, but I haven’t got a chance to get it done in time. Bummer! The first guy in the video is my flatmate. Haha.

Leave a Reply

You must be logged in to post a comment.