How are classic Bold & Beautiful episodes faring?
10 moved quickly to address a shortfall of new episodes. Did soapie fans follow through?
When 10 realised they would run out of new episodes of The Bold & the Beautiful episodes they moved quickly to address a shortfall by re-licensing 50 “classic” episodes.
That led to a lot of Stephanie and Brooke, Liam and Steffy, wedding dresses, Forrester Creations rivalries, hair pulls, love affairs and lo-o-o-o-ng looks.
It was a nimble move to keep fans watching, but has it paid off?
In the three weeks prior to the change, first run episodes averaged 271,000 / 263,000 / 260,000 in metro viewers.
On Wednesday April 29 the show switched to classic episodes, drawing 274,000. As viewers noticed the change it started to dip with 213,000 / 190,000 for the remainder of the week.
Across last week it averaged 188,000 and yesterday drew 189,000.
So the show has lost some 70,000 in metro viewers, but presumably would have been much higher if 10 had not responded.
TV historian Andrew Mercado is one who has been enjoying the nostalgia.
“Watching classic eps of Bold has been one of my highlights of isolation. Unfortunately it highlights that after over 8,000 episodes, how are you supposed to remember it all? I had totally forgotten that Patrick Duffy from Dallas once played Brooke and Katie’s father. So it’s fun and I love it, but like Derryn Hinch, who tweets about it most days, it is ‘doing my head in’ too,” he said.
“I get that they have been doing themed weeks around the Best Weddings and Fashion Parades, but it might have been easier to follow if they had jut screened all episodes in chronological order.”