Calls grow for Nine to sack Sam Newman
Advertisers targeted amid calls to remove Sam Newman for his latest outburst on social media.
Calls are growing for Nine to sack Sam Newman after his latest comments made on social media and a podcast.
Those calls come just days after he returned to the Sunday Footy Show, touted by Nine as “ever unpredictable.”
Newman, who joined Twitter in 2018, this week questioned AFL players ‘bending a knee’ for the Black Lives Matter movement and again took aim at Nine’s Footy Classified presenter Caroline Wilson describing her as “a piece of work.”
On a podcast, Newman also made derogatory remarks about slain US man George Floyd. He has also hit out at a statement by Los Angeles Lakers star LeBron James after the death of a black man who was shot while jogging and more recently protested over COVID-19 rules preventing golfing in Victoria.
The comments levelled at Nine’s Caroline Wilson could also be in breach of Nine’s own workplace standards.
In 2017 CEO Hugh Marks set up a company hotline for staff to report instances of bullying and harassment.
“Your team leaders and Nine’s HR team have the resources and tools needed to respond effectively and follow clear guidelines when dealing with misconduct, harassment, discrimination and bullying issues. There are also clear procedures to be followed if someone has a grievance to report,” he said at the time.”
Marks continued, “It’s my job as CEO, and that of your senior leaders, to ensure that people who have been treated poorly will be heard, and that they will get appropriate support if they need it. Any matters which are raised and require further action will be addressed appropriately either internally or, if required, externally of Nine.”
Newman has also been the target of online petitions and social media campaigns aimed at Nine’s advertisers, with #StandDownSam and ‘Sam Newman’ trending on Twitter.
Neha Madhok national co-director, from advocacy group Democracy in Colour said, “Democracy in Colour is calling on advertisers to pull their funding from Channel Nine. It’s time that Australian networks know that racism in sport is simply not acceptable anymore and not something to profit off. These are people’s lives at stake and giving platforms to people who dehumanise Black and Indigenous people by putting on blackface or insulting victims of police brutality is a national embarrassment.”
Amongst a long list of controversial headlines Newman has previously breaches of the ACMA Code of Practice and attracted criticism for racial, homophobic and misogynistic comments.
In 2010 Nine agreed to pay $200,000 to charity in the event of any future ACMA breach by Newman for a period of six months. He was forced to undergo anti-discrimination training.