Cameras roll on AFL series for Amazon Prime

Production is underway on an untitled AFL documentary series that follows six individuals from six teams, behind the scenes, during their 2020 season.

Rumours of the project first emerged in February. Eddie McGuire-owned JAM TV Australia is producing the series with the AFL for Amazon Prime Video.

Featured players, coaches and administrators will include:

Peggy O’Neal, Richmond Football Club President
Nic Naitanui, West Coast Eagles player
Stuart Dew, Gold Coast Suns Head Coach
Stephen Coniglio, Greater Western Sydney Giants Captain
Eddie Betts, Carlton Football Club player
Rory Sloane, Adelaide Football Club Captain

“We are thrilled to be adding another Australian Amazon Original to our growing lineup for Prime members in Australia and around the world”, said James Farrell, Vice President of International Originals at Amazon Studios. “We’ve been investing in Australian content for several years, and are excited to add to that momentum with this exciting project. Prime Video has commissioned four Amazon Original series in Australia since 2019, including The Test: A New Era for Australia’s Team, a series of 10 stand-up comedy specials by some of Australia’s best comedians, LOL: Last One Laughing Australia with Rebel Wilson and the upcoming Back to The Rafters. We are looking forward to continuing our work with talented Australian producers and crew teams across the country to bring the AFL docu-series to our Prime members globally.”

“Amazon Prime Video’s ability to tell stories and take fans behind the curtain is unprecedented in global sport and the AFL is proud to partner with Prime Video to showcase our game to the world” said Darren Birch, AFL General Manager, Growth, Digital and Audience. “We are facing unprecedented times in the history of our league, and to be able to document how it unfolds through the lens of some of our competition’s most influential and important figures will be something we look forward to bringing to life.”

“This collaboration with Amazon Prime Video is realising our vision of attracting new audiences whilst engaging our most loyal fans, through relevant, accessible on-demand entertainment content, supporting our leagues purpose to grow the game for all Australians”, said Head of AFL Media Sarah Wyse.

It will air in 2021.

The brand new series will give Prime members an exclusive behind the scenes look into the 2020 Toyota AFL Premiership Season, which has been impacted amidst the global COVID-19 crisis. Following four legendary players, a coach and an administrator across six different teams, the docu-series will provide a unique insight into the daily challenges and struggles on and off the field of professional football as they navigate their way through the season and these unprecedented times. As the new AFL season recommences for 2020, the six participants will offer viewers an insider view to one of Australia’s historic sporting traditions and go on to bring to life their road to glory, as the docu-series is set to culminate with the 2020 Toyota AFL Grand Final.

The untitled Australian Original docu-series in conjunction with Australian Football League will be produced by JAM TV Australia, with executive producer and director Gil Marsden (Den of Martians).


  1. Not that into football, but I got to participate in a webinar run by Eddie recently. He was just amazing. I’ll be watching for Eddie.

    • Its $59 a year and you get the streaming service plus free delivery on many (most?) items in the amazon au store and free delivery on a lot of (most?) items that are imported through the amazon au store when you spend over $49. My less than $5 a month saves me hundreds and hundreds in delivery plus it has a reasonable streaming service. Jack Ryan is also quite good and there are a few old Australian shows like Rush and Water Rats that I have been watching while I do my morning treadmill walk.

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