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Paddington draws in Nick Jr. kids
The Adventures of Paddington becomes the most successful series launch in Australia on Nick Jr.
- Published by David Knox
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Legendary British character Paddington bear has become success all over again with a new animated series becoming the most successful series launch in Australia on Nick Jr. to date.
The Adventures of Paddington series premiered on Monday to a total of 35,700, a 47.5% share of children 0-4, exceeding the launch of PAW Patrol by +185%.
It ranked #1 amongst children 0-4 in its time-slot within the STV platform and almost doubled the time-slot average share.
While preschoolers made up 59% of the audience, Nick Jr.’s share amongst children 5-12 was up 70% versus previous 6 weeks time-slot average and +86% vs channel average.
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- Tagged with PAW Patrol, The Adventures of Paddington
One Response
> Paddington draws in Nick Jr. kids <
I always believe that Paddington's popularity with children is due entirely to his popularity with their Mums.
That said, I am very fond of both recent films.