10 Shake to launch in September

Updated: New multichannel plans "edgy" shows for Under 40s in primetime, Kids' titles before 6pm.

10 Shake, the new multichannel from 10 will launch in September.

The channel will target under 40s in primetime drawing upon “edgy” content which has become available through the ViacomCBS merger (Nickelodeon, MTV, Comedy Central).

Shake’s prime time schedule will include The Daily Show With Trevor Noah, Lip Sync Battle, Inside Amy Schumer, Drunk History and Comedy Central Roasts.

Kid’s titles will comprise the schedule before 6pm, including  Totally Wild, Crocamole and Scope will move from Peach to Shake, joined by PAW Patrol, SpongeBob SquarePants, Dora the Explorer and Bubble Guppies.

The extra share will help 10 compete on a better playing field with Seven’s 4 channels and Nine’s 5 channels.

10 may also consider commissioning a small number of new Australian programs for Shake.

10 Shake: 6am to 6pm

PAW Patrol
Any parent of a young child knows the power of the PAW. This is pawsitively one cartoon kids cannot miss. Nickelodeon’s hit animated preschool series stars seven heroic rescue pups who are led by a tech-savvy boy named Ryder. Together, they work hard to protect the Adventure Bay community, believing no job is too big and no pup is too small!

Blaze and the Monster Machines
Who said cartoons aren’t good for your brain? Blaze and the Monster Machines is a preschool show which introduces viewers to science, technology, engineering and math (STEM). Together, monster truck Blaze and his eight-year-old driver AJ have action-packed adventures that highlight concepts such as friction, trajectories, volume and more for kids in a fun way.

Ready Set Dance
Kids need to burn off some of that extra energy? Ready Set Dance is a participatory preschool dance series to get young kids up and moving. The series stars CG animated Freeze and Twirl as well as the Kid Crew consisting entirely of Australian dancers.

Henry Danger
For the first time on free to air television, Henry Danger follows the adventures of Henry Hart who gets selected by superhero Captain Man to be his apprentice. After promising to keep his new identity a secret, Henry must navigate a double life balancing the challenges of high school with the crazy adventures of a crime fighter.

A show within a show, iCarly follows Carly Shay and her two best friends, Sam and Freddie, as they create a webcast for and about kids their age while grappling with everyday tween problems and adventures.

SpongeBob SquarePants
Who lives in a pineapple under the sea? We all know the answer to that question. For just a talking sponge with pants, SpongeBob has become one of the most iconic characters in television history.

10 Shake will also shake, rattle and roll with fan favourites including Breadwinners, Bubble Guppies, Dora the Explorer, The Loud House, Nicky, Ricky, Dicky & Dawn, Sam & Cat, Sanjay and Craig, Shimmer and Shine, Team Umizoomi, The Thundermans and Top Wing.

Plus, Network 10’s popular local kids shows including Totally Wild which celebrates its 28th year with Ranger Stacey still at the helm, science program Scope, preschool show Crocamole and Australian made C classified dramas will make the move from 10 Peach over to their new home on 10 Shake.

10 Shake: 6pm to 6am

Catfish: The TV Show
The series follows Nev Schulman as he takes viewers on a deeply personal journey that goes inside the stories of young people as their online-only romantic relationships collide with first-time, real-life encounters. Speaking of first times, this is the show’s first time on free to air television.

Ex On The Beach UK
Eight single guys and girls head to an idyllic beach to enjoy a summer holiday in paradise… until their exes turn up. What could possibly go wrong?

The Daily Show with Trevor Noah
The Daily Show with Trevor Noah brings insightful humour to the day’s top headlines, providing coverage of and catharsis from daily events through a sharp, incisive lens.

Comedy Central Roasts
From Flavor Flav to Charlie Sheen, the Comedy Central Roast knows no bounds. This is an annual star-studded event in which a special Roastee must sit on the hot seat and take it on the chin for an evening with good-natured ribbing from colleagues and comics.

With razor sharp wit and biting commentary, comedian Daniel Tosh delves into all aspects of the Internet, from the absolutely absurd to the incredibly ingenious. This is the show’s first time on free to air television.

If that wasn’t enough star power for you, the 10 Shake prime time party will also include these heavy hitters: season four of Lip Sync Battle, Just Tattoo Of Us hosted by Charlotte Crosby, The Charlotte Show, Comedy Central: Stand Up Specials, Inside Amy Schumer, Roast Battle, Ridiculousness, Drunk History US and The Late Late Show With James Corden.

Grab the popcorn, because 10 Shake will also feature movies including The Matrix franchises, The Hunger Games (1 and 2), the Ocean’s series, The Lego Movie, Now You See Me 2, Office Christmas Party and Ready Player One.

Network 10 Head of Programming, Daniel Monaghan, said: “We are thrilled to be adding 10 Shake to our family of channels. It is a fantastic proposition for Australian viewers and includes a great array of content from ViacomCBS, a lot of which has never aired on free to air television before.

“10 Shake daytime will boast over 84 hours a week of the biggest kids’ TV shows on the planet including SpongeBob SquarePants, PAW Patrol and Henry Danger. It will provide a wonderful world of entertainment just for kids.

“10 Shake prime time will be the destination for mischievous big kids who love escapism television with plenty of bite, comedy and fun. With shows like The Charlotte Show, Catfish: The TV Show and Lip Sync Battle forming part of the schedule, it will be self-indulgent TV at its best.”

Network 10 and ViacomCBS chief sales officer Rod Prosser said: “By unlocking ViacomCBS’ huge library of iconic content and brands on 10 Shake, we are creating a fresh environment packed with familiarity.

“This is great news for brands and advertisers with endless opportunities to create something unique across this channel, and our broader playground of brands, as part of the launch.

“More than 70% of Australians* have not had access to many of these iconic shows which are firmly targeted at under 50s and we’re really pumped to be bringing them to free-to-air.”

The announcement of content on 10 Shake follows Network 10’s biggest first half commercial shares since 2011.

Rod continued: “The pendulum is certainly swinging in favour of 10 as brands and advertisers are making the switch. The addition of 10 Shake to our linear channels will only boost our share, particularly in the younger demographics, as we charge toward Q4 and 2021.”

This post updates.

Source: SMH,

72 Responses

  1. Looks terrible. Not a bad business idea to target these demos but ABC2 is already doing great pre-school programs and have no commercials. The adult line-up is abysmal too. South Park is already on SBS, Bojack Horseman ended this year and is also on Netflix which everyone already has, the MTV shows look terrible, Drunk History is good but once again, is already on SBS.
    Nothing new here. Poor form Ten.

  2. The biggest interest for me is The Daily Show with Trevor Noah. Are there any details on how this will affect its placement on Comedy Central on Fetch; will it be new episodes, old episodes, re-runs, etc?!

  3. So they move kids programming to Shake during the day, to make more room for sitcom repeats on Peach. And at night fill with stuff from CBS’s cable archive. By 70% have not had the opportunity to see them they mean they have been repeated endlessly on Foxtel (and they are ignoring the fact that the 30% figure involved a lot of churn so more will have seen them).

    What about the good/mediocre stuff that CBS owns like This Is Us, the final 6 eps of Supernatural, CW shows? Are they all earmarked for All Access now?

    1. Viacom-CBS/10 has no ownership of either show, so what benefit is there to them if it airs straight away? Viacom-CBS/10 is not getting any licensing/merchandising revenue or streaming rights money for the show. It would be better to promote owned content rather than 3rd party shows.
      “This Is Us” is a NBC show not a CBS show and the distributor is 20th Television (now a part of Disney) so no Viacom-CBS ownership of the show.
      “Supernatural” is owned by Warner Bros Television again no Viacom-CBS ownership of the show, but it does air on the CW (co-owned By Viacom-CBS), so Viacom-CBS might get a few cents here or there from the show internationally but the lion share would go to WB.

  4. Their announcement missed three key details, one being the channel number, two being will it be available through the Foxtel boxes. The thirds, while it’s good to see them not replicate Peach with dated sitcoms, this is mainly cheap content already on MTV networks owned channels on Foxtel, so it will be second run content for Shake, and they have not expressed weather it will become the home\join home of first run content for future seasons.

  5. Well nothing there for me, but in the absence of the kids shows going to Shake, maybe we could see some classic titles return to Peach. How about The Love Boat, Fantasy Island, Vega$? Or some obscure Friends type shows from the 90s, The Single Guy (with Jonathan Silverman), Partners (with Jon Cryer), Can’t Hurry Love (with Mariska Hargitay), Suddenly Susan ( Brooke Sheilds). With the continual popularity of Friends it should be a buzz to rediscover these.

  6. I am so looking forward to The Daily Show with Trevor Noah, but not the rest; but I am prepared to give it a try. And in regards to Catfash, didn’t ABC2 show it a few years back?

    1. Let’s hope that they keep their late night shows in a content time slot.
      I’m hoping for
      6 to 10PM: Primetime
      10PM: Trevor Noah Daily show
      11PM: The Late Late Show With James Corden

  7. 10 Shake sounds interesting. Hopefully more seasons of Spongebob will be shown than 3series 7 and 8. Is Toasted TV moving over as well? I’m very surprised it’s still on air.

  8. Looking at the synopses of the shows makes me wonder why they were even commissioned in the first place but then being proud of them? I guess peak tv includes a lot of dross among the pearls.

    1. I’m sure that if they commission original content for the channel (in primetime), they will most likely be using other Viacom-CBS IP/formats.
      Think a MTV’s Ex on the Beach Australia or a Comedy Central Roast Australia special with Hughesy and other 10 celebs.

  9. Network 10’s content is already stretched paper thin as it is, every since they lost Fox. Maybe if they had less “Encore presentations” and more actual content to show they wouldn’t be falling so behind. And unlike, 9 or especially 7, the demographic of this new channel is virtually the same as its main channel…and 10Peach for that matter.

    And then there’s 10 All Access to consider, which presumably has even less reason to exist.

    It’ll be good to see Daily Show back on FTA, but what a dire listing of content otherwise, Inside Amy Schumer finished, what 5 years ago? Comedy Central Roasts have made 13 shows in almost two decades?

    1. Deadline, has reported for a while that CBS All Access in the USA (known as 10 All Access in Australia), will be undergoing a soft relaunch this year, before a larger changes to launch when CBS airs the NFL’s Super Bowl in February 2021. The President of Viacom-CBS has said that there will be greater integration of ViacomCBS’s Brand into All Access including their movie IP from Paramount. All Access is also expired to expand into new international territories soon. Hopefully this will also happen is Australia and improve 10 All Access offering.

  10. “Under 40s” isn’t specific enough, as outside kids programming (under 16s), in prime time they’ll clash/cannibalise sister channel 10 Peach (16-39s target) audience!?

    1. Viacom-CBS already has a children’s preschool TV block in the UK on their owned TV network Channel 5 called Milkshake!
      Unfortunately, I think Milkshake is already a register trademark in Australia.

  11. I like that, well I would I guess as it is pretty much the line-up of shows I thought they would go with, though I did start to wonder when the Nickelodeon block appeared on Peach from 6am to Midday, however some (or maybe all) of that is moving so yeah. Be interesting now to see what Peach brings in, will the Nickelodeon content be replaced with more US CBS owned TV Land content as that would prove good if we got some like The New Adventures Of Old Christine, Happily Divorced, The Exes, Hot In Cleveland, The Jim Gaffigan Show and etc., (maybe The Goldbergs could move across).

    1. The broader the “identity” the more they can fiddle around with whatever shows they want. 7Flix should have learned that lesson – they set up the audiences to believe they were getting a movie channel.

  12. I would suggest some music programming, such as Club MTV, MTV Classic or MTV Hits music video programs for late primetime or overnight if it’s possible. For example, retro 90s or contemporary dance music overnight on weekends.

      1. The trademark may have got objections and they may have had to rename it as there is already JAM TV Australia (owned by Eddie McGuire) as in:

        “JAM TV is one of Australia’s largest independent production companies specialising in sport and entertainment. Each year, JAM TV produces more than 1000 hours of content to major broadcasters from original formats, live sport and studio based entertainment.”

        Like how they renamed 10Boss to 10Bold because of Fairfax, as in back in June the reports on that rumoured name were saying: “The 10 Jamm trademark is still early in an approval process that provides an opportunity for objectors to note any potential conflict.”

        Jam TV are the ones producing the AFL Series for Amazon Prime: https://tvtonight.com.au/2020/06/cameras-roll-on-afl-series-for-amazon-prime.html

    1. There’s no money in it, nobody is watching – especially the demographics the network is trying to appeal to.

      Youtube/Spotify killed the music channel.

      1. Plus Foxtel just launched MTV HITS, Club MTV, MTV Classic, Nick Music and CMT in that new deal with ViacomCBS so I doubt it would happen because of that now. Like you say though advertising would be tough, if in the afternoon they did a Nick Music to go with the just home from school children the ones who would advertise in KFC, McDonalds, Hungry Jacks, Coke, Pepsi and etc., wouldn’t be able to.

      2. Looking at how other countries monetise music channels, they have things like scrolling text bars on the bottom of the screen where people can SMS text in shoutouts or other comments through premium SMS numbers. There are ways it can be monetised but the more monetisation, more interference or interruptions and the less quality of viewing.

    1. Do we need it? Probably not.
      But Australian TV Networks are require to air a quote of children’s programing each year.
      This just shifts 10’s children programing to a new channel with more imported content which is most likely licenced for cheaper as it is coming from other Viacom-CBS owned brands.

    2. ABC Kids gets the best numbers during the morning/afternoon so it’s no surprise commercial networks are trying to get a piece of that pie too. It won’t work though because most parents aren’t a fan of their kids seeing ads for all the pestering they can get later on.

  13. Does anyone else think it’s weird that they’re moving kids programming from “family-friendly” Peach to their new “loud and edgy” channel?

  14. Really? CBS is leveraging its own content library post purchase of TEN? Gee, if only some person on this site had thought such a thing was possible, or was there? I seem to recall someone saying that would likely be the outcome ages ago. I wonder who that person was. :roll_eyes:

    1. As long as they are *also* producing Australian content, what’s the issue?

      Margins are very thin in broadcast television (or really, non-existent). Using their own library lets 7/9/SBS/ABC have reduced competition in bidding for FOX/ABC/NBC/CW content – it helps keep the industry viable.

  15. That is one of the worst names for a tv channel but it fits with the terrible peach and whatever One is called now.

    I bet the shows replacing the kids shows on peach will be Everybody Loves Raymond, Fraiser, Seinfeld and Friends. 26 episodes a week of an almost 30 year old show in prime time just isn’t enough.

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