The channel will target under 40s in primetime drawing upon “edgy” content which has become available through the ViacomCBS merger (Nickelodeon, MTV, Comedy Central).
Shake’s prime time schedule will include The Daily Show With Trevor Noah, Lip Sync Battle, Inside Amy Schumer, Drunk History and Comedy Central Roasts.
Kid’s titles will comprise the schedule before 6pm, including Totally Wild, Crocamole and Scope will move from Peach to Shake, joined by PAW Patrol, SpongeBob SquarePants, Dora the Explorer and Bubble Guppies.
The extra share will help 10 compete on a better playing field with Seven’s 4 channels and Nine’s 5 channels.
10 may also consider commissioning a small number of new Australian programs for Shake.
10 Shake: 6am to 6pm
Any parent of a young child knows the power of the PAW. This is pawsitively one cartoon kids cannot miss. Nickelodeon’s hit animated preschool series stars seven heroic rescue pups who are led by a tech-savvy boy named Ryder. Together, they work hard to protect the Adventure Bay community, believing no job is too big and no pup is too small!
Blaze and the Monster Machines
Who said cartoons aren’t good for your brain? Blaze and the Monster Machines is a preschool show which introduces viewers to science, technology, engineering and math (STEM). Together, monster truck Blaze and his eight-year-old driver AJ have action-packed adventures that highlight concepts such as friction, trajectories, volume and more for kids in a fun way.
Ready Set Dance
Kids need to burn off some of that extra energy? Ready Set Dance is a participatory preschool dance series to get young kids up and moving. The series stars CG animated Freeze and Twirl as well as the Kid Crew consisting entirely of Australian dancers.
For the first time on free to air television, Henry Danger follows the adventures of Henry Hart who gets selected by superhero Captain Man to be his apprentice. After promising to keep his new identity a secret, Henry must navigate a double life balancing the challenges of high school with the crazy adventures of a crime fighter.
A show within a show, iCarly follows Carly Shay and her two best friends, Sam and Freddie, as they create a webcast for and about kids their age while grappling with everyday tween problems and adventures.
Who lives in a pineapple under the sea? We all know the answer to that question. For just a talking sponge with pants, SpongeBob has become one of the most iconic characters in television history.
10 Shake will also shake, rattle and roll with fan favourites including Breadwinners, Bubble Guppies, Dora the Explorer, The Loud House, Nicky, Ricky, Dicky & Dawn, Sam & Cat, Sanjay and Craig, Shimmer and Shine, Team Umizoomi, The Thundermans and Top Wing.
Plus, Network 10’s popular local kids shows including Totally Wild which celebrates its 28th year with Ranger Stacey still at the helm, science program Scope, preschool show Crocamole and Australian made C classified dramas will make the move from 10 Peach over to their new home on 10 Shake.
10 Shake: 6pm to 6am
Catfish: The TV Show
The series follows Nev Schulman as he takes viewers on a deeply personal journey that goes inside the stories of young people as their online-only romantic relationships collide with first-time, real-life encounters. Speaking of first times, this is the show’s first time on free to air television.
Ex On The Beach UK
Eight single guys and girls head to an idyllic beach to enjoy a summer holiday in paradise… until their exes turn up. What could possibly go wrong?
The Daily Show with Trevor Noah
The Daily Show with Trevor Noah brings insightful humour to the day’s top headlines, providing coverage of and catharsis from daily events through a sharp, incisive lens.
Comedy Central Roasts
From Flavor Flav to Charlie Sheen, the Comedy Central Roast knows no bounds. This is an annual star-studded event in which a special Roastee must sit on the hot seat and take it on the chin for an evening with good-natured ribbing from colleagues and comics.
With razor sharp wit and biting commentary, comedian Daniel Tosh delves into all aspects of the Internet, from the absolutely absurd to the incredibly ingenious. This is the show’s first time on free to air television.
If that wasn’t enough star power for you, the 10 Shake prime time party will also include these heavy hitters: season four of Lip Sync Battle, Just Tattoo Of Us hosted by Charlotte Crosby, The Charlotte Show, Comedy Central: Stand Up Specials, Inside Amy Schumer, Roast Battle, Ridiculousness, Drunk History US and The Late Late Show With James Corden.
Grab the popcorn, because 10 Shake will also feature movies including The Matrix franchises, The Hunger Games (1 and 2), the Ocean’s series, The Lego Movie, Now You See Me 2, Office Christmas Party and Ready Player One.
Network 10 Head of Programming, Daniel Monaghan, said: “We are thrilled to be adding 10 Shake to our family of channels. It is a fantastic proposition for Australian viewers and includes a great array of content from ViacomCBS, a lot of which has never aired on free to air television before.
“10 Shake daytime will boast over 84 hours a week of the biggest kids’ TV shows on the planet including SpongeBob SquarePants, PAW Patrol and Henry Danger. It will provide a wonderful world of entertainment just for kids.
“10 Shake prime time will be the destination for mischievous big kids who love escapism television with plenty of bite, comedy and fun. With shows like The Charlotte Show, Catfish: The TV Show and Lip Sync Battle forming part of the schedule, it will be self-indulgent TV at its best.”
Network 10 and ViacomCBS chief sales officer Rod Prosser said: “By unlocking ViacomCBS’ huge library of iconic content and brands on 10 Shake, we are creating a fresh environment packed with familiarity.
“This is great news for brands and advertisers with endless opportunities to create something unique across this channel, and our broader playground of brands, as part of the launch.
“More than 70% of Australians* have not had access to many of these iconic shows which are firmly targeted at under 50s and we’re really pumped to be bringing them to free-to-air.”
The announcement of content on 10 Shake follows Network 10’s biggest first half commercial shares since 2011.
Rod continued: “The pendulum is certainly swinging in favour of 10 as brands and advertisers are making the switch. The addition of 10 Shake to our linear channels will only boost our share, particularly in the younger demographics, as we charge toward Q4 and 2021.”
This post updates.