ABC is looking to have more Australians access their content with a single sign-in across TV, radio and online to deliver personalised content and recommendations.
An ABC account is an optional sign-in system for ABC websites and ABC apps such as iview, which allows users to create and manage an iview watchlist.
Speaking at the National Press Club yesterday, managing director David Anderson said, “Australians want to connect with the ABC across many platforms; not just radio and television, but increasingly, through digital platforms including live blogs, mobile alerts, streaming and social media.
“With their consent, we will be able to learn more about audience preferences and offer more-targeted services, including news alerts and analysis, and content recommendations.
“Of course, we will always keep the element of the unexpected, introducing our audiences to new Australian works, taking them by surprise, making them laugh and occasionally challenged.
“Our audience will be able to sign into one ABC account that works across all platforms, with the flexibility to move seamlessly between different devices. ABC iview will become the leading showcase for Australian content and culture.
“Our ultimate aim is continuing to nurture our relationship with our audience providing them with content and services relevant to different ages and stages of life. Part of this project is making sure that everyone knows what we have to offer and where to find us.”
He rejected the idea of a separate subscription service of content as a revenue raising platform, noting Australians had already paid for ABC content, and instead preferring promotional opportunities.
“They might be looking for Killing Eve on iview, but once an audience member comes to us, we want to be able to show them what else the ABC offers. You could argue the same for Science. If someone came into ABC News online for Science, then we’re able to show them what else we have with regard to Catalyst or the RN Science show,” he said.
“So that’s our approach at the moment rather than launch a separate subscription service.”