Here’s how the industry execs get a sneak peek on TV ratings…
With a second day of no Overnight ratings due to a suspected cyber-attack, here’s a glimpse of anecdotal viewing trends according to Fetch.
The Fetch app offers “Live” viewing results based on the internal data from their own subscribers. So the panel isn’t as big as the OzTAM panel service -and I stress nor as accurate, so take it with a grain of salt…
But I was at a launch once when a TV exec excused himself to get a glimpse of how his shows were trending. Sometimes they hope it’s right, and sometimes not.
Given we have no numbers again this morning, it’s a bit of fun of how shows were trending with Fetch TV viewers on the East Coast (where timezone is the same) last night.
There’s no detail on when we get official numbers as yet.
OzTAM statement Thursday:
“We’re sorry to inform you that delivery of TV ratings data remains unavailable. Nielsen has confirmed that all households are still collecting viewing data and that referencing sites have not been impacted.
“Nielsen’s global and local infrastructure teams are currently working to resolve the issue as fast as possible and are keeping us informed. “