MTV channels relaunch

MTV Australia today launched its new collection of music channels: MTV HITS, Club MTV, MTV Classic and CMT (Country Music Television).

They feature curated music blocks in rock and pop, contemporary and country, charts and dance, R&B, easy listening and the all-time classics.

The channels are owned by ViacomCBS but programmed locally, replacing Foxtel-owned channels such as [V], MAX, CMC and Nova’s Smooth.

The recent investment in new music initiatives has showcased Australian artists in original local productions of: MTV Unplugged Melbourne, TRL Australia, Call & Response, Yo!MTV Raps, MTV Stripped, MTV Upload and It’s a Mood.

MTV HITS, Club MTV, MTV Classic and CMT will be available on Foxtel from July 1. And the MTV music collection will be available on Fetch from July 1.

4 Comments:

  1. Great to see these channels back on Foxtel (after a 10-ish year absence?) Quite disappointed with the removal of Smooth though as I really enjoyed their playlist.
    Also worth mentioning NickMusic, they seem to have the same 20-30 videos on a continuous loop which is rather annoying.
    Would be interesting to see if video blocks from any of these networks may find their way over to Ch10…

    • MTV Music Channels typically run 8-hour block that was then repeated three times a day: from 6 am to 2 pm, 2 pm to 10 pm, and finally from 10 pm to 6 am, after which a new 8-hour block of programming would start the cycle again.

      • The NickMusic schedule seemed way more repetitive than that… pretty sure Stuck with U by Ariana/Bieber and that Supalonely song played at least twice an hour or so. Apparently it’s a simulcast from the U.S NickMusic? Other channels are pretty good though, but hopefully Foxtel will add some music video playlists like the ones Max and [V] had.

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