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6 – 7:30pm delivers best revenue for Nine

Hugh Marks offers some insight on how Nine's various day parts are performing.

How are the various day parts of Nine’s TV schedule performing?

That’s a question that was posed to Nine CEO Hugh Marks yesterday during its financial presentation. The answer revealed news and current affairs attracts the best revenue.

“News and Current Affairs has remained very strong, I think our 6pm news bulletin, which is, by the way, the strongest revenue segment in our schedule: 6 to 7:30. That’s where we write a lot of our premium revenue,” he said.

“We’ve actually seen our news audiences maintain a number up, about 10% year on year.

“Maybe not quite the same (extent), but Seven has also seen some growth in audience in that slot.

“So I think that’s a good indicator for Free to Air as we go into the remainder of this year and into next year. It does seem that there’s been some sort of permanent shift in audience, which I guess is not surprising, but a good indicator for television.

“If you look at even morning segments, Today show numbers are up around 10 or 15% year on year and continuing to grow. So Karl and Ally are doing a good job there for us. So you are seeing important sections of the schedule that are in audience growth.

“Primetime has been quite a competitive period over the last three or four months, which has been great for the industry. A number of shows have performed well, all networks have had solid numbers.
And then you’ve got perhaps the weakest elements of the schedule: late-night, multi channel… daytime numbers have been quite strong on the main channel. Obviously, these are sections that are 20-25% of our revenue base. There has been continued audience loss in those segments of the schedule.

“But as I’ve been saying over the last few years, it’s a much smaller component of the revenue base of Free to Air.”

He added, “The audience story in Free to Air television is not bad at the moment. It’s a pretty good one across the industry, as well.”

4 Responses

  1. Probably not surprising that 6 to 7.30pm is strong for Nine in both viewers and revenue, at this time particularly. Which makes me wonder how Ten’s extended 90 minute bulletin is doing for them, and what happens to audiences when they hit 6pm.

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