10 reimagines Melbourne Cup Carnival

Gorgi Coghlan & Stephen Quartermain to co-host 4 day event, but will there be any crowds for the Cup?

Network 10 today revealed details of a reimagined Melbourne Cup Carnival beginning with Victoria Derby Day on Saturday, 31 October, followed by Melbourne Cup Day, Oaks Day and Stakes Day in November.

It isn’t yet clear if crowds will be permitted to attend.

10’s coverage will be feature a new purpose-built broadcast centre at Flemington Racecourse.

There will also be numerous activation and broadcast points in communities for live crosses, around live cooking demonstrations, celebrity interviews, musical performances and fashion.

Fashions on the Field fashion competition will be going digital with all Australians invited to compete on your Front Lawn.

Gorgi Coghlan and Stephen Quartermain will co-host.

“The Melbourne Cup Carnival is truly one of the best events on the Australian sporting calendar and I couldn’t be happier to saddle up in 2020. It’s going to be a really different carnival for all involved, but viewers will have the best ticket in town right at home,” said Quartermain.

“2020 has come with so many challenges for so many Australians, but there is something special about the Melbourne Cup Carnival, and this year Network 10 will be transforming the coverage to bring the Cup to the people. I’m super excited to work with Quarters and the racing team on what will be an historic Melbourne Cup Carnival broadcast,” said Gorgi Coghlan.

They join experts and reporters including Francesca Cumani, Peter Moody, Michael Felgate, David Gately, Caty Price, Brittany Taylor and Annie Kearney plus Roz Kelly and Kate Peck from other parts of the country.

Sales Director, Effect at ViacomCBS Australia & New Zealand, Nisar Malik said: “In the Lexus Melbourne Cup’s 160th year, this year’s Carnival will be unlike any other.

“Working closely with the Victorian Government and the Victoria Racing Club, we have designed a multi-platform broadcast and digital strategy which will bring the Carnival themes of fashion, celebrity, music and food closer to Australians than ever before. This year, everyone will have a ticket to Cup Week.

“We’re moving beyond the track and into communities. With broadcast and activation bases right around the country, we will be showcasing how Australians will be celebrating the Carnival from wherever they are.

“This rejuvenated strategy also unlocks more brand integration opportunities as well as more bespoke opportunities – it’s going to be an exciting year.”

Victoria Racing Club CEO Neil Wilson said: “With a reach of over 750 million viewers globally, this year’s broadcast of the Melbourne Cup Carnival takes on an even greater significance in sharing the magic of the Lexus Melbourne Cup with people around Melbourne, Victoria, Australia and across the world.

“The VRC is thrilled to welcome Stephen Quartermain and Gorgi Coghlan to Network 10’s Melbourne Cup Carnival broadcast line up. Their professionalism and their passion for racing is renowned and we look forward to their coverage of Australia’s greatest racing carnival.”

3 Responses

  1. I wonder if 10 will be asking for a rights fee reduction like 7 with the cricket etc, how will they fill so much coverage without the crowd and fashions etc that they usually cover.

    1. I do/did work there for Tabcorp and a few others (BIrdcage TV installs/set-up etc) and always get an all-accesses pass and for some reason they class me as Media, anyway got this in my email a few days ago:

      “The Victoria Racing Club (VRC), Network 10 and Inspired Entertainment are delighted to announce the first ever running of Lexus Melbourne Cup The Race of Dreams, a thrilling virtual race pitting 24 past champions of the Cup against each other. To celebrate 160 years of Australia’s greatest race, a panel of experts including VRC Ambassador Gai Waterhouse and legendary race caller Greg Miles, the voice of 36 Melbourne Cups, will select the final field from more than a hundred equine stars who have etched their name into the Lexus Melbourne Cup’s storied history.”

      So with that and some of what is in the story, seems like 10 are going all out to work with the VRC rather than…

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