Battle at Breakfast, Seven wins ratings week.

There were two very close network battles last week: Seven / Nine and ABC / 10.

Seven had a narrow win in Total People, whilst Nine led in Primary channel share. Nine led 25-54 but both Seven and Nine tied in 16-39 demos.

Although Plate of Origin under-performed, Seven dominated in News while Breakfast TV is narrowing. Sunrise won its 28th consecutive survey week at 258,000 to Today‘s 229,000 – Nine managed wins in Melbourne and Brisbane, and claimed the demos nationally (for the record News Breakfast averaged 200,000 across two ABC channels).

Meanwhile ABC edged out 10, whilst SBS enjoyed a lift higher than it scored for its week of local drama.

Network:
Seven: 27.9
Nine: 26.9
ABC: 17.9
10: 17.4
SBS: 9.9

Primary channel:
Nine: 18.1
Seven: 18.0
ABC: 13.6
10: 11.2
SBS: 6.3

Multichannels:
10 BOLD: 4.1
7mate: 3.9
7TWO: 3.8
9GO!: 3.2
ABC KIDS Comedy: 2.4
9GEM: 2.3
7flix: 2.2
9Life / 10 Peach: 2.1
ABC News / SBS VICELAND: 1.5
9RUSH / SBS World Movies: 1.1
SBS Food: 0.8
ABC ME: 0.4
NITV: 0.2

Best brands last week were:

Seven: Seven News (Sun: 1.17m), Plate of Origin (Launch: 667,000), Seven’s AFL (Fri: 587,000) and The Chase (576,000).

Nine: The Block (Room Winner: 1.02m), Nine News (Sun: 1.01m), A Current Affair (676,000) and Hot Seat (489,000).

ABC: ABC News (Sun: 837,000), Vera (713,000), Anh’s Brush with Fame (681,000) and Hard Quiz (672,000).

10: The Masked Singer (Mon Reveal: 938,000), Have You Been Paying Attention? (767,000), Gogglebox (604,000) and The Bachelor (Wed: 570,000).

SBS: The World’s Most Scenic Railway Journeys (320,000), Great Asian Railway Journeys (256,000), Secrets of the Tower of London (208,000) and How the Victorians Built Britain (206,000).

Infograph supplied by Nine:

2 Comments:

  1. If Tens only aim is to beat the ABC then they are in big trouble. They are after all a commercial channel making money from advertising unlike the ABC..

  2. I wonder if the executives at Channel 10 are slightly worried ,you can’t blame Covid for all the dramas on television ,still they’ll blast home last 2 shows and should help them stay ahead of the ABC.

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